Rhianne Muir

Head of Strategic Solutions Marketing - Global Strategy, Brand and PR

Adaptavist

Jul 2025 - Current (1 year 4 months)

Principal, Strategic Solutions Marketing

Adaptavist

Dec 2022 - Jul 2025 (2 years 8 months)

Driving global marketing and content strategy, alongside internal processes and demand pipeline for The Adaptavist Group Agile Practice. This spans four agile business units in the Europe, North America and Sub-Sahara regions.

This includes overseeing a team delivering content-driven, integrated marketing initiatives, thought leadership campaigns, public and media relations and events spanning the entire marketing mix, with a focus on C-level and senior audiences.

I also continue to lead high-profile projects for our wider solutions business as we scale and evolve, including marketing and communications strategy for acquisitions and rebuilding and deploying our website across 10+ languages.

Team Lead, Strategic Solutions Marketing

Adaptavist

Oct 2020 - Jan 2023 (2 years 4 months)

As the global marketing lead for our solutions at Adaptavist, I have built and now manage a high-performing team of five in the planning, delivery and optimisation of go-to-market strategy, strategic brand awareness and thought leadership, content-driven demand gen programs and integrated marketing and comms initiatives across the Adaptavist Group's portfolio of transformation solutions.

My team delivers messaging, content strategy, campaigns and events, evolving the brand perception of Adaptavist across existing and target audiences, supporting business diversification and growth.

This includes our core solution practices - cloud and SaaS, ITSM, DevOps, and agile transformation - and spans our managed and professiona

Senior Marketing Manager, Strategic Solutions Marketing

Adaptavist

Nov 2018 - Oct 2020 (2 years)

- Developed a framework for marketing our services at Adaptavist, scaling up execution by building agile processes across content creation and strategy, demand gen, nurture, scoring and handover, alongside building up brand assets, contact database, sales enablement, knowledge sharing and building a case for team expansion.

- Led positioning, content and marketing strategy and thought leadership development across Adaptavist's full services offering, developing successful service propositions, go-to-markets, and content-driven demand gen for core managed and professional services solutions: Adaptavist Data Center, Enterprise Cloud, Assist managed service, Social Insight and Agile Mentoring.

Communications and Content Lead - Enterprise technology

Maintel

Jan 2017 - Oct 2018 (1 year 10 months)

- Content lead across corporate, campaigns, collateral, events and full-funnel marketing mix
- PR lead, including management of comms agency, driving tier one media placement around key thought leadership themes and annual research report to drive brand awareness
- Management of in-house design function (including line management) and guardian of the Maintel brand across channels - deployed company-wide style guide, content approval process and governance framework
- Strategy and development of propositions, messaging and content marketing campaigns across UC, CC, WiFi and MPS services portfolio
- Marketing lead for integrated comms programs and content initiatives spanning brand values, market research campaigns, case s

Global Content Marketing Manager - Enterprise technology

Valiantys

Dec 2015 - Jan 2017 (1 year 2 months)

- Led content strategy, development and execution across all digital touchpoints (social, corporate website, blog, newsletter and email campaigns)
- Led branded content creation and sign-off across the marketing mix (case studies, data sheets, brochures, blogs, landing pages, flyers, web copy)
- Played a lead role in company rebrand – devising and developing brand voice, audience personas and company values
- Defined and implemented content creation processes, and quality benchmarks
- Ensured proper application of brand across channels and geographies
- Author of rebranded company website
- Managed content localisation, translation and publishing
- Internal content advocate, driving employee engagement

Communications and Marketing Specialist

Allied Healthcare

May 2015 - Dec 2015 (8 months)

- An interim role providing a broad spectrum of communications support across a range of internal, commissioner and consumer-facing projects and campaigns
- Led content creation across press releases, brochures, leaflets, postcards, website, posters and other customer-facing materials across the business. Developed brand voice and auditing/improving existing collateral
- Led digital activity – managing company website content, advising on social media strategy, managing video content delivery and ensuring brand consistency across all digital and print assets
- Managed redesign and content overhaul of new website for clinical arm of the business, Primecare
- Managing internal comms initiatives including newsletter and com

Content Manager — Enterprise Technology

Harvard

Jul 2014 - May 2015 (11 months)

- Planned and executed digital content pipeline for Cisco, Fujitsu and Zappar B2B accounts at a leading technology comms agency
- Managed a portfolio of digital campaigns and created strategic brand content to drive engagement across social channels and verticals. Interviewed clients and customers and attended international events to capture high value digital content.
- Planned and managed all thought leadership content – blog series, videos, infographics and paid social copy – for a highly successful nationwide research-led campaign for Fujitsu. Worked closely with external creative agencies and providing content guidance. Campaign featured in the Drum alongside numerous industry top-tier publications.
- Led the creation

Account Manager — Enterprise Technology

Lindsell Marketing

May 2013 - Jul 2014 (1 year 3 months)

- Managed the planning and delivery of content-driven PR strategy and supporting assets for a portfolio of B2B software, database marketing and fraud prevention/security clients at a boutique comms agency
- Coordinating, researching and creating thought leadership content and marketing content (whitepapers, articles, blogs, press releases, case studies)
- Day-to-day account management
- Managed junior account executives and freelancers, editing and approving content and scheduling team workflow

Communications Specialist

JLF Group of Companies

Jul 2012 - May 2013 (11 months)

- Marketing communications lead - managed the inception and creation, quality, accuracy and tone of voice of all print and online branded content (press releases, brochures, company magazine, newsletters, web content, flyers, event collateral and direct mail)
- Social and digital lead - managed all social and owned channels, including content strategy. Developed and implemented digital marketing initiatives encompassing SEO-driven online content, management of company blog, social media strategy and execution and email marketing campaigns.
- Optimising, repurposing and redeploying existing content estate
- Supported overarching marketing projects including event organisation, finalising marketing budgets, coordinating video

L

Managing Editor

Lifestyle Publishing and Media

May 2011 - Jul 2012 (1 year 3 months)

- Managed the end-to-end planning, delivery and production of a fortnightly lifestyle magazine
- Sourced, interviewed, drafted and editing original features and advertiser copy. Managed columnists and freelancers and subbed all supplied copy
- Maintained strong relationships with community stakeholders, local councillors, advertisers and PR agencies to negotiate coverage and build editorial agenda
- Wrote advertorial copy for brands including Hilton Hotels, the 2018 Commonwealth Games and the Coffee Club
- Art direction and collaboration

C

Features Writer

Culture Magazine

Jan 2010 - May 2011 (1 year 5 months)

- Pitched, researched and wrote short and longform feature copy, interviewing leading industry figureheads to gain unique story angles
- Created digital content and managing all multichannel advertorial copy and in-house marketing comms - including managing comms agencies and requests
- Managed and writing copy for advertising executions like the American Crew Face Off booklet
- Played a key role in the planning and creation of incisive, original editorial content. Working collaboratively with the art department on the direction and flow of each issue
- Evolved brand voice and exercising it across channels
- Created digital content, managing subscription database and assisting with key industry events such as Hair E

R

Freelance Content and Communications Consultant

Rhianne Muir Editorial Services

Sep 2008 - Jun 2018 (9 years 10 months)

- Lead copywriter across platforms, assets and campaigns for Spectrum Digital Print Dubai and The Card Co. Dubai
- Delivered content creation, corporate comms and tone of voice development for an event planning mobile app
- Copy editor for peak academic publication The Australasian Journey of Psychotherapy
- Developing and writing engaging stories for childrens' educational learn to read iPad app Skoolbo, used in over 5,000 Australian schools

P

Editorial Internship

Pickering and Chatto

Apr 2008

- Researching/sourcing materials and archiving texts

- Developing a thorough, systematic approach to sub-editing and researching

- Absorbing new knowledge about copying texts, editing work in compliance with protocol and sourcing/checking references.

W

Waitress/Kitchen hand

Windsor Restaurant

Jun 1999 - Jun 2008 (9 years 1 month)

- Coming from a single income background, I financially supported myself, eased financial strain in my household and saved for university across the span of my education by waitressing and providing kitchen support in a busy seaside cafe.

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Rhianne Muir

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