Monica Velasco
About
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Ejecutiva con amplia experiencia en empresas líderes en tecnología y telecomunicaciones
Bogotá, Bogota, Colombia
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Full-time jobs
Résumé
Jobs
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Field Marketing Manager Latin AmericaSonicWallApr 2019 - Current (7 years 5 months)• Directed and executed comprehensive marketing plans targeting Mexico, Colombia, Peru, Argentina, Chile, and Central America, as well as the Caribbean. Average growth 95% YoY • Accountable for lead generation through marketing activities and campaigns. Representing a 35% increase in qualified marketing leads YoY.- Senior Marketing Manager South and Central LATAMSonicWall IncApr 2018 - Current (8 years 5 months)- Responsable de la planificación estratégica y presupuesto de marketing para Latinoamérica. - Liderar la ejecución de los proyectos globales en Latinoamérica, asociados a lanzamiento de nuevos productos, programa de canales entro otros. - Manejar de forma directa de la relación con los distintos equipos de venta de la región para la definición de estrategia, prioridades de ventas y objetivos de negocio - Responsable de los lanzamientos de producto globales en Latinoamérica - Desarrollar proyectos de marketing de generación de demanda - Relación directa con los Directores globales de las áreas de Finanzas, ventas, CMO y Product Manager - Definir de la estrategia de PR para Brasil, Colombia y México
- EDirectorEM Bags StartupFeb 2014 - Dec 2017 (3 years 11 months)Successfully started and managed my own business while in Uruguay. This hobby-inspired activity enabled me to be involved in every phase of a small to medium-sized business, from establishing business goals and defining product portfolios to designing, pricing, POS, and devising sales strategies and go-to-market plans.
- Marketing Consultant - Southern Cone (ARG, URU, and PAR)DellAug 2011 - Dec 2013 (2 years 5 months)• Managed a quarterly marketing plan valued at US$200K for Dell Enterprise’s top accounts. • Oversaw Dell’s “Executive Circle of Excellence” loyalty program, specifically tailored for CEOs of top accounts. • As responsible of the “Dell CEO Educational Program”, I crafted extensive content for the Multi-Country Area. I collaborated closely with the esteemed Entrepreneurial Education Center at the University of San Andrés in Argentina.
- Service Consultant II, Imaging and Printing Group (IPG) Customer OperationHPFeb 2007 - May 2008 (1 year 4 months)• Initiated and implemented the HP Care Pack consumer services sales model through the Support Contact Center, resulting in a significant 10% annual sales growth. • Played a critical role in achieving a 10% growth in the overall Customer Operation business from FY07-FY08.
- Pre Sales Consultant, IPG Customer Operation Multi Country Area (MCA)HPJan 2003 - Jan 2007 (4 years 1 month)Accountable for overseeing sales and marketing initiatives pertaining to the HP Consumer Services and Support portfolio in multi-Country Area, with a primary emphasis on channel development.
- Comunication SpecialistHPFeb 2002 - Apr 2003 (1 year 3 months)In charge of managing both internal and external communication for HP Venezuela. Also responsible for coordinating all relationship events for HP Venezuela within the Enterprise, Channels, and Brand domains. - Led all communication related to HP and Compaq merge.
- Marketing Analist – Public TelecommunicationsCantvJan 1997 - Jan 2001 (4 years 1 month)• Responsible of “Cantv Communication Centers”, first franchise business model launched by Cantv. Managing the relationship with 300 communications centers nationwide. This represented 50% of total revenues for the Public Telecommunications business unit. Achievements • Organized the first kick off for 250 owners of “Cantv Communication Centers” managing a budget of US$50K. • Launch the brand campaign of “Cantv Communication Centers” nationwide, which required an investment of US$200K. • Responsible for the implementation of the new brand of “Cantv Communication Centers” and 4,000 public phones (new booth) y 4.000 public phones.
Awards
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- Mosr Valuable Player 2024Hewlett PackardMar 2024
- Excellence in Sales SupportSonicWallJul 2022