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Lalatendu Satpathy

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Dublin, California, United States

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Jobs verified_user 0% verified
  • UXReactor
    Practice Head
    UXReactor
    Apr 2022 - Nov 2022 (8 months)
  • ShoppinPal
    UX Strategy (Advisor)
    ShoppinPal
    Nov 2020 - Jun 2022 (1 year 8 months)
  • SAP
    Director of User Experience Design
    SAP
    Apr 2019 - Apr 2022 (3 years 1 month)
    I am responsible for creating design strategies for the platform products and incubation initiatives. I have led various projects from inception to delivery. I have also successfully influenced upper management in various strategic initiatives using my design and research skills.
  • SAP
    UX Design Manager
    SAP
    Mar 2018 - Apr 2019 (1 year 2 months)
  • SAP
    UX Design Architect
    SAP
    Apr 2016 - Mar 2018 (2 years)
    Responsibilities - Innovate by creating designs from customer needs and problems. - Create responsive, ADA and RTL compliant design patterns - Lead team of designers, researchers and developers in building designs from concept to production - Constantly look for opportunities to improve existing products or create new products to exceed customer expectations. - Create sketches, mocks, wireframes, IA and even final visuals/ design guidelines. - Design intuitive look and feel of next-generation UI - Collaborate closely with customers, product management and other stakeholders to deliver compelling user experience - Advocate user-centric research methodology - Recommend processes, services, software and other tools to support business
  • SAP
    Principal UX Designer
    SAP
    May 2013 - Apr 2016 (3 years)
  • Intuit
    Senior Interaction Designer
    Intuit
    Nov 2011 - May 2013 (1 year 7 months)
    Designed user experience for Intuit Financial Services. • Created end-to-end experience for small business ACH and Wires payment center. • Redesigned password recovery system which decreased the call volume significantly. • Invented a new authentication model (patent pending). • Designed super easy multi-user access system. • Redesigned first time user on-boarding experience AKA conversion project. • Designed a multi-factor authentication experience for mobile web. • Designed Account-to-Account payment experience.
  • PayPal
    User Experience Designer
    PayPal
    Nov 2007 - Nov 2011 (4 years 1 month)
    Designed products based on user research and product requirements. Worked with cross-functional teams to develop layouts, mocks and prototypes. Collaborated with product and marketing managers to understand business needs, and translated these needs into user experience. • Redesigned profile experience to let user easily manage their account info and settings. • Designed a new checkout project. This increased the conversion by 52%. • Re-architected and designed password recovery. Decreased the call volume by over 50%. • Re-designed merchant marketing pages. Significantly increased conversion. • Created new authentication flow. • Designed online account experience for POS users. Including new-online receipts, payment information and tr
  • Carnegie Mellon University
    Research Assistant, Human-Computer Interaction Institute
    Carnegie Mellon University
    Sep 2006 - Jan 2007 (5 months)
    Conducted usability study for "Memory karaoke" research project a location aware mobile reminiscence tool to support aging in place.
  • B
    Research assistant
    Bioenergy Research Laboratory, Mississippi State University
    May 2006 - Aug 2006 (4 months)
    Website designing using PHP and MySQL.
  • D
    Research Assiatant
    Design Research & Informatica Laboratory, Mississippi State University
    Aug 2004 - May 2006 (1 year 10 months)
    • Designed website for the lab. • Published 4 international papers and a book titled "Smart Housing: Technology to Aid Aging in Place - New Opportunities and Challenges". • Received ARCC / King student medal for excellence in architectural + environmental design research.
  • F
    Architect and freelance designer
    Freelance designer
    Apr 2002 - Jun 2004 (2 years 3 months)
    Graphic designing,3D animation and presentation, planning, construction documentation and project management, web designing.
Education verified_user 0% verified
  • Stanford Continuing Studies
    Professional & Personal Development
    Stanford Continuing Studies
    Jan 2019
  • Carnegie Mellon University
    MHCI, HCI
    Carnegie Mellon University
    Jan 2006 - Jan 2007 (1 year 1 month)
  • Mississippi State University
    Master of Science
    Mississippi State University
    Jan 2004 - Jan 2006 (2 years 1 month)
  • C
    Bachelor of Architecture
    College of Engineering & Technology, Bhubaneswar, India
    Jan 1996 - Jan 2001 (5 years 1 month)
Publications verified_user 0% verified
  • H
    Pixaura: Supporting Tentative Decision Making when Selecting and Sharing Digital Photos
    HCIhttp://dl.acm.org/citation.cfm?id=1531848&dl=ACM&coll=DL
    Jan 2008
    - http://dl.acm.org/citation.cfm?id=1531848&dl=ACM&coll=DL Paper based on this research & design project: www.hcii.cmu.edu/M-HCI/2007/Microsoft/ Current advances in digital technology promote capturing and storing more digital photos than ever. While photo collections are growing in size, the amount of time that can be devoted to viewing, managing, and sharing digital photos remains constant. Photo decision-making and selection has been identified as key to addressing this concern. After conducting exploratory research on photo decision-making including a wide-scale survey of user behaviors, detailed contextual inquiries, and longer-term diary studies, Pixaura was designed to address problems that emerged from our research. Specifically,
  • P
    Smart Housing for the Elderly: Understanding Perceptions and Biases of Rural America
    Proceedings of the 2007 Annual Conference of the Association for Computer Aided Design In Architecture (ACADI held at Halifax, Nova Scotia)
    Oct 2007
    It is commonly acknowledged that ?smart? environments, interactive architecture and ?smart? homes will define the next cutting edge in architectural research. Most critics agree that one of the first problems that ?smart? homes will help to address is that of spiraling costs of healthcare and aging-in-place. This may be true for urban settings where there is the financial feasibility for such technologies but what about rural America? It has been conclusively proven that rural America suffers from a lack of healthcare (delivery and access). Prior research (Mathew 2005) has also established that a rural home is different from an urban home. Will technologies designed for the urban home work in a rural setting? And do rural people carry the s
  • P
    RFID Assistance System for Faster Book Search in Public Libraries
    Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI '06). Montreal, Quebec (April 22-27, 2006). New York: ACM Press
    Apr 2006
    This paper presents a comprehensive overview and study of a proposed RFID Assistance System that uses existing technology and devices to enable faster book search, information overlay, and check out in a public library. The proposed system uses an interactive graphic interface contrary to the conventional alpha numeric character systems used in the Dewey Decimal or the Library of Congress system currently used in public libraries.For the user study, we set up an analog version of the proposed system to compute accessibility as well as response times. The survey also lists responses to the usability of such a system for library search and check out.
  • P
    Smart Spaces,Responsive Environments, and Assistive Technology: The Role of The Designer
    Proceedings of International Conference on Aging, Disability and Independence, (ICADI, 2006). St. Petersburg, Florida
    Feb 2006
    The 21st century residence is built around many pervasive technologies; one of the most important being electricity. We do not go out and purchase circuit boxes, wiring, conduits, and switches separately from Wal-Mart after the construction of the house. Instead the system is designed with the house and installed with the construction of the house. Why then should computing (as it becomes increasingly pervasive) be an additional input past the design process? Should not pervasive computing and assistive technology be designed with the house, just as electricity or plumbing? What is the role of the designer in the development of responsive environments and “smart” spaces?
  • P
    Cat Eye: An Assistance System for Independent Shopping
    Proceedings of International Conference on Aging, Disability and Independence, (ICADI ‘06). St. Petersburg, Florida.
    Jan 2006
    Personal shopping is among the hardest activity for physically challenged people (especially those using motorized wheel chairs) as well as visually impaired and/or elderly people with physical disabilities. The described invention is an attempt to assist people with or without disabilities for independent shopping. The invention uses a RFID scanner to scan product information that is then displayed on the screen of a wearable computer. The design includes 1) earpiece, 2) display visor, 3) Bluetooth connectivity, 4) RFID scanner, all mounted on a 5) eyewear that the user can either purchase or rent from the retail store. For visually impaired people who may face difficulty in reading information on the display; the information can also be t
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