UX Researcher and Consumer Insights Strategist driving impact by reducing friction and pain points by enhancing product trust and accessibility through: end-to-end research, managing vendors, stakeholder client relationships, shaping product strategy and roadmaps by employing mixed-method research (qualitative/quantitative). ➥ Summary 🔹7+ yrs: UX/UI, AR/VR, Consumer Insights, Market Research, Gaming, Hardware / Software Prototypes 🔹Launched 15+ global products in B2C / B2B: FAANG, Fortune 100/500, 3rd Party Vendors, Startups 🔹Impact: Launched Meta Quest Pro, Disney+/ESPN+/Hulu+ Bundle. Improved Facebook App Advertising ➥ Past Clients 🔹 Adobe, Google, Meta, Disney+, Hulu+, ESPN+, UFC, NBC, Fox, Warner Bros, Walmart, Red Bull, UserZoom, Startups ➥ Expertise 🔹UX Research 🔹Product Research 🔹Market and Consumer Insights Strategist 🔹Hardware and Software Prototype Research 🔹Storytelling Data through Creativity and Benchmarks ➥ Methodologies 🔹A/B testing 🔹Card Sorting 🔹Field Studies 🔹Diary Studies 🔹Focus Groups 🔹User Interviews 🔹Contextual Inquiries 🔹Longitudinal Studies 🔹Heuristic Evaluations 🔹Remote User Testing 🔹In-Person Lab Testing 🔹Go To Market Strategies 🔹Survey Creation and Design 🔹User Segments and Personas 🔹Think Aloud Usability Testing 🔹Research Vendor Management 🔹User Interface Prototype Testing 🔹Moderated / Unmoderated Testing 🔹Quantitative and Qualitative UX Research ➥ Research Tools 🔹JIRA 🔹Miro 🔹Excel 🔹Maze 🔹Notion 🔹Dscout 🔹Qualtrics 🔹UserZoom 🔹UserTesting 🔹Survey Gizmo 🔹Survey Monkey 🔹Zipline / Figma 🔹Adobe Experience Manager 🔹SPSS & IBM Survey Reporter
