Shiene Santos

G

User Lifecycle, Money Transfers

GCash (Mynt - Globe Fintech Innovations, Inc.)

Jan 2020 - Sep 2020 (9 months)

U

Head of Growth Marketing

UNO DIGITAL BANK

Jan 2024 - Current (1 year 2 months)

U

AVP, Digital Channels Growth and Monetization

Unionbank of the Philippines

Aug 2021 - Jan 2024 (2 years 6 months)

G

Head, Usage - Commercials (Growth Marketing)

GCash (Mynt - Globe Fintech Innovations, Inc.)

Aug 2020 - Sep 2021 (1 year 2 months)

F

Performance Marketing Manager

FWD Insurance

Mar 2017 - Mar 2019 (2 years 1 month)

• Pioneered the creation of end-to-end marketing attribution model of 66,000 leads amounting to PHP 300M worth of APE (sales) coming from various digital and offline efforts • Lead all digital media activities and programmatic ads that ubiquitously support both brand and product campaigns • Studied the customer journey of different personas in consideration to their purchase behavior that can be applied to digital media in terms of implicit and explicit audience targeting that resulted to 60% increase of ad performance • Developed both thematic and tactical digital campaigns with optimization and A/B testing for continuous lead generation. • Likewise, launched a structured leads management process from collection of raw files coming from

Senior Marketing Manager, (Digital and Traditional Media) and Channel Marketing

FWD Life Insurance

Mar 2017 - Jan 2020 (2 years 11 months)

• Leads all media planning and implementation activities that complement both digital and traditional marketing initiatives • Applies effective learnings and findings from digital efforts to offline media as well as results from analysis of customer data and feedback to support and optimize marketing strategies. • Manages all media vendors and from traditional to digital services • Utilizes resources to develop channel-specific marketing strategies particularly to Agency Sales. Moreover, establishes and maintains a good working relationship with customer-facing teams • Drives the identification of transformational growth opportunities via innovative exploration • Analyzes and reports ROI for media spend against established metrics • Knowl

Big Data Product and Program Manager

Globe Telecom Inc

May 2013 - Aug 2015 (2 years 4 months)

- Spearheaded the overall product and service strategy for Big Data products - Created high-level business models for sustainable revenue generation products - Lead market trend and competitor analysis for new products and interface requirements - Accountable for big data platforms and products from ideation, development, implementation, maintenance, and commercialization - Wrote functional and technical specifications - Crafted detailed task flows and interfaces to allow communication between application systems - Managed the internal and external teams to scope, develop, and launch big data products - Mapped out data requirements and prepares storage requirements for data. Likewise, initiates process to aggregate location transac

User Council Program Manager

Globe Telecom Inc

Aug 2012 - Mar 2017 (4 years 8 months)

- Championing participatory design practice with actual customers to deliver the right experience across online and offline channels - Leads the User Council team on operations, community building and engagement of Globe customers as an extension of the Design Team - Spearheads the User Council program and operations of day-to-day activities to support User Experience Research and Usability studies by developing strategies and detailed processes - Creates overall proposition for collaborative design activities and customer engagement by providing detailed plans and timelines as well as different tactical and out of the box activities • Implements tactical campaigns to maintain active customer relationship management • Facilitates D

Shiene Santos

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Shiene's behavioral traits
Shiene's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.