I’m an experienced and results-driven SEO professional with over 10 years of hands-on expertise in driving organic growth. I specialize in leveraging data, creativity, and leading tools to improve search visibility, traffic, and conversions. My core areas of expertise include: ✅ On-page and off-page SEO ✅ Technical and local SEO ✅ Keyword research, analytics, and performance optimization ✅ Leading and mentoring SEO teams ✅ Data-driven strategy development using SEO insights 🛠️ Tools I work with regularly: Google Analytics & GSC – performance tracking and strategic insights Ahrefs – keyword research, competitor analysis, backlink audits Screaming Frog – site audits, crawl diagnostics, and technical fixes Sitebulb – deep audits with visual reporting and prioritization GTmetrix – page speed and Core Web Vitals optimization I’ve successfully led SEO strategies that boosted organic traffic, search rankings, and user engagement. I also enjoy mentoring junior SEOs and have developed internal training documentation to build stronger in-house SEO capabilities. Passionate about helping businesses grow through smart, scalable SEO strategies.