Brad Dunshee

Senior Vice President Marketing

WISEcode

Apr 2025 - Current (1 year 5 months)

VP of Marketing

Clearstorybuild

Mar 2023 - Mar 2024 (1 year 1 month)

Defined, built, and executed the entire marketing function, including hiring a team; setting inbound, growth, brand, content, sales enablement, demand generation, and product marketing strategies; and optimizing MQLs throughout the entire sales lifecycle. * Led complete a rebranding transformation, including the website, collateral, event materials, and signage, increasing site traffic by 15%. * Developed and executed a comprehensive lead generation strategy, including inbound and account-based marketing (ABM) campaigns, resulting in increasing lead flows by 20%+. * Positioned the company as an industry thought leader by creating a brand style guide and messaging framework, revamping video content, and increasing thought leadership content

Director Of Marketing And Public Relations

SpotOn Inc

Nov 2017 - Jan 2022 (4 years 3 months)

Established the marketing function from the ground up (employee #30), leading the seamless execution of daily digital marketing strategies and hiring 20+ cross-functional team members in the Marketing department, including developers, graphic designers, copywriters, email marketing managers, project managers, and video production staff. Developed and set SOPs and managed the $10M budget. Controlled all aspects of print production, including vendor sourcing, inventory handling, product marketing launches, and creative project management. * Drove customer satisfaction and strengthened the company’s online reputation by improving communication between sales representatives and customers, eliminating 100% of negative chatter on social media,

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VP of Marketing

Guide By Cell

Jan 2016 - Oct 2017 (1 year 10 months)

Devised a brand strategy for the family of five brands while leading marketing, product management, sales management, brand management, website traffic growth, website UX, and advertising revenue. Drove all startup marketing efforts for seven SaaS divisions in the company and managed day-to-day project leadership for paid search, SEO, strategic partnerships, and digital marketing initiatives. * Increased sales closed by 18% by separating five brands into differentiated lines of business targeting different audiences and specific pain points.

Digital Director

Dentsu Aegis Network

Jan 2015 - Nov 2015 (11 months)

Senior-most strategic digital responsibility, including top-most client and P&L management for Microsoft’s Cloud & Enterprise digital activities (search, display, social media, mobile, programmatic, and content marketing (vision, strategy, roadmap creation and execution). • Managed Search, Display, and Social teams of 12 people, including performance review cycles and account relationship ownership. • Worked with universe of available digital publishers to unearth and shape out-of-the-box digital activation strategies to service digital marketing toward 7 defined target audiences (Developers, IT Implementers, Business Analysts, etc.)—all in an effort to shape sound, strategic program tests. • Macro-level account lead for search engine relat

Director of Digital Strategy

Liquid Agency

Mar 2012 - Jul 2013 (1 year 5 months)

Senior-level strategic digital development, including selling solutions and product management (vision, strategy, roadmap creation and execution), on the following accounts: Walmart, Microsoft, Motorola, Google, PayPal, Intel, Kareo, Neato Robotics. • Direct management responsibility of two people across offices, with cross-lateral responsibility of teams of ~12 people. • Grew digital revenue to over $840k; increased overall revenue by 17%, across two offices. ~85% of revenue sourced from organic growth in existing account base, with ~15% coming from new business efforts. • Responsible for defining, vetting, and evolving the suite of digital services for the agency; responsible for identifying, vetting, and maintaining third-party service

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Director, Mobile Strategy

Ascentium

Jun 2009 - Oct 2011 (2 years 5 months)

• Created position from scratch and approached senior management with business case behind position. • Senior-level mobile strategy development, including selling solutions, partner and product management (vision, strategy, roadmap creation and execution, and identifying and vetting partner ecosystem for agency mobile services): MasterCard, AT&T, T-Mobile, Motorola, Microsoft, Cisco, Waste Management, Xerox. • Independent strategic contributor with cross-lateral team implementation and management of ~15 people. • Increased mobile services to over eight sub-segments (mobile application development, mobile marketing, etc.). • Grew digital revenue to over $1.55MM; increased overall revenue by 11%, across four offices. • Built a knowledge base

Account Director

Euro RSCG

Sep 2006 - Feb 2009 (2 years 6 months)

• Project, integrated program, strategic lead, and client management on the following accounts: Visa International, Visa USA, Barclays Global Investors, iShares. • Cross-lateral team identification and management of teams of ~12 people. • Strengthened, built, and grew client relationships, including managing forecasting and client spend. • Worked with clients to define business requirements, objectives, and strategies to achieve clients’ digital marketing goals, with a constant eye toward fostering new lines of business and client relationships within the client base. • Provided team leadership and mentorship, working with multidisciplinary teams, while managing team cohesion and buoyancy. Provided an open, team-centric atmosphere to solic

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Program, Partner, and Client Management

Various Agencies

Jan 1998 - Jan 2005 (7 years 1 month)

• Project, integrated program, strategic lead, and client management on the following accounts: Dell, Cisco Systems, DBSI Group of Companies, Microsoft, Pioneer Electronics, Kodak, Intel, Hewlett Packard, Visa USA, Visa International, Nissan North America, Founders Funds, Quaker, Dole, Wells Fargo.

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