Irina Miroslava Gutierrez

Senior Digital Designer

Directive

Feb 2024 - Current (2 years 8 months)

As a Senior Digital Designer at Directive, I collaborate with talented Paid and SEO teams to craft high-performing campaigns that deliver measurable results. Focus Areas: - Conversion Rate Optimization (CRO) - Data-driven decision-making - Heat mapping, A/B testing, and multivariate testing - Generating detailed reports and conducting UX investigations Toolset: I bring ideas to life using Figma and Adobe Suite, creating dynamic and user-focused landing pages that are seamlessly developed in Unbounce. My passion lies in designing experiences that not only look stunning but drive meaningful engagement and conversions. By leveraging insights from reports and thorough UX investigations, I ensure every campaign reaches its maximum potential. Sho

Senior Designer

Yougov

Jul 2022 - Jan 2023 (7 months)

During my time here, I worked remotely with teams in London and India, designing a wide variety of materials for everyday-basis needs and reports of data visualization. - Designed reports, both for sales and papers of data results. - Developed concepts, graphics, and layouts for the company needs, either new campaigns or brand refresh assingments. - Crafted multimedia materials alongside the Motion & Film team. - Worked together with teammates globally to reach goals.

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Creative Director

Studio 42

Jan 2021 - Dec 2021 (1 year)

Coordinate a team of designers. Create comprehensive brand imagery for different applications. Design Web pages. Create Brand Books and Media Strategies. Create and Develop concepts for multiple visual propurses. Create Illustrations and Animations that meet the requirements. Make production carpets for audiovisual productions.

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Creative Director

Fundación Manuel Moreno para la Niñez

Dec 2017 - Jan 2021 (3 years 2 months)

While working at this trust, I led a team of thinkers and innovators. I ensured that the visuals, messages, and motion designs were on point. Our mission was to create an online learning tool that would aid learning outcomes and increase studying productivity in Mexico. - Worked with the pedagogy division to produce new ideas for the trust branding, learning campaigns, and teaching communications - Directed brainstorming and creative sessions, maintaining creative and strategic thinking to develop learning content and programs - Supervised the creative team's daily workflow, assigned project workload, and monitored budget and deadlines - Reviewed and approved art and copy developed by the team, making sure that deliverables were successfull

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Senior Designer

New Mind Division

Mar 2017 - Dec 2017 (10 months)

During my time at this position, I consistently delivered high-quality content. I completed various projects to the satisfaction of clients within tight timeframes, and easily moved from vision and planning to hands-on application. - Designed original pieces, e.g. illustrations, infographics, vectors, images - Oversaw all assigned projects from conception to delivery - Refined layouts and images using graphic design software, e.g. Photoshop, Illustrator, InDesign - Collaborated with the wider design team to ensure deadlines were met - Kept brand consistency throughout all deliverables Show less

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Graphic Artist

Trecho Innovacion S.A. de C.V.

Oct 2016 - Jan 2017 (4 months)

Hit the ground running, and quickly started contributing towards the company objectives. During my time here, I designed a wide variety of materials and liaised on an everyday-basis with internal and external stakeholders. - Planned concepts by studying relevant information - Developed concepts, graphics, and layouts for company logos and websites - Preparing rough drafts of material according to client requirements - Crafted multimedia materials to help sell audiovisual solutions - Worked together with teammates to reach goals Show less

Visual Development Artist

Pearson

Jul 2015 - Aug 2015 (2 months)

Designed the book cover, as well as other materials, to convey the feel from the author. Selected colors and lighting that would best describe what the novel was communicating. - Designed the visuals of the characters from the novel "Golpe de Nocaut" - Researched and tested diverse character's possibilities - Drew and illustrated scenes from the novel's script - Built backgrounds and environments that accompanied the characters - Edited the layout of visual elements for the cover Show less

Designer / Art Direction

freelance

Sep 2010 - Current (16 years 1 month)

As a side-hustle, I help clients effectively convey their ideas in a visual form. I am specialized in drawing, painting, animation, and art direction. I am continuously conducting research and learning new creative skills that will help when creating artwork. I have more than 10 years of experience as a Freelance Artist and I have always met my deadlines. - Translated ideas into concrete designs, e.g. commissioned paintings, business cards, event programs - Conceptualized logos, flyers, posters, and other promotional material - Provided designs and layouts to customers in a timely and professional matter - Designed drawings and paintings for exhibition spaces - Created illustrations for children's books Show less

Irina Miroslava Gutierrez

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Irina Miroslava Gutierrez

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