Farzad Aref

Founder & CEO

Farlinium

Feb 2016 - Current (10 years 6 months)

At Farlinium, we help organizations become experience-driven, improving how they connect with customers and employees. Our team blends strategy, analytics, and enterprise tech to turn feedback into action and moments into momentum. Whether it’s Customer Experience (CX) or Employee Experience (EX), we design intelligent solutions that drive loyalty, performance, and growth. Experience isn’t just a metric, it’s your advantage!

Z

Co-Founder, Head of Product & Services

Zoomdata aquired by insightsoftware

Oct 2012 - Jun 2016 (3 years 9 months)

As a founding member of Zoomdata, I was instrumental in shaping the flagship product from the ground up, overseeing its roadmap, user experience, quality, and training, setting the foundation for its success right from inception.

C

Manager > Director > VP Business Consulting Services > VP EMEA Consulting Services

Clarabridge acquired by Qualtrics

Jan 2008 - Oct 2012 (4 years 10 months)

As an early employee at Clarabridge, I played a pivotal role in the company’s evolution, initially shaping the Customer Success Management team to ensure comprehensive client satisfaction and expansion. I pioneered the Business Insights and Analytics division, offering cutting-edge consultative services in text categorization and sentiment analysis to Fortune 500 firms. Additionally, I spearheaded the development of Clarabridge’s EMEA consulting practice, setting standards and leading multinational analytics projects, while nurturing the growth of new team members.

Manager

IBM

Mar 2007 - Jan 2008 (11 months)

In my role as a managing consultant at IBM’s GBS practice, I led and provided expert consultation for numerous Business Intelligence and Corporate Performance Management projects, while also driving practice development, from proposal creation to staffing and building IBM’s service offerings, culminating in my role as a prominent speaker at major conferences.

Sr Consultant

Deloitte Consulting LLP

Jul 2002 - Mar 2007 (4 years 9 months)

As a lead and SME consultant, I expertly navigated COTS-based implementations, transitioning from SAP’s Financial modules to mastering Business Intelligence, where I thrived as a top-tier business consultant, leveraging cutting-edge SAP capabilities and contributing to practice development. My role extended beyond client service, involving sales, recruitment, knowledge sharing, and enhancing our external presence through speaking engagements at major business conferences.

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