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Mark Anthony Cuasito

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Sales Support & Lead Generation Specialist | Non-Voice • Email Outreach • CRM Management | Pipeline Growth
Makati City, Metro Manila, Philippines

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Résumé


Jobs verified_user 0% verified
  • ProspectBase
    Lead Generation Specialist (Telemarketing)
    ProspectBase
    Nov 2024 - Current (2 years)
    Spearhead outbound telemarketing campaigns to generate leads and appointments for clients in various industries.

    Conduct high-volume calls, qualifying prospects based on specific criteria and moving them through the sales pipeline.

    Effectively pitch products and services, handling objections and guiding prospects to book appointments for the sales team.

    Maintain and update prospect records in the CRM, ensuring accurate tracking of leads and outcomes.

    Collaborate with account managers and the sales team to optimize lead quality and drive conversion rates.

    Consistently meet daily, weekly, and monthly lead generation goals, contributing to the overall sales targets of the company.
  • SiteMinder
    Customer Support Representative
    SiteMinder
    Aug 2023 - Nov 2024 (1 year 4 months)
    Deliver high-quality assistance to global customers regarding product features and account-related inquiries across multiple communication channels. Meticulously document customer interactions, internal resolutions, and account updates within the centralized company database to ensure complete compliance with corporate service standards. Coordinate with cross-functional internal departments to expedite the resolution of complex customer concerns.
  • SiteMinder
    Customer Success Representative | Sales-Driven Client Management
    SiteMinder
    Jun 2023 - Dec 2024 (1 year 7 months)
    Acted as the first point of contact for B2B clients, ensuring customer satisfaction while identifying potential upsell and cross-sell opportunities.

    Partnered with Sales and Account Management teams to uncover client needs and align product offerings with business goals.

    Provided consultative support, often translating technical product knowledge into business value, helping clients see ROI and stay engaged with the platform.

    Flagged sales-qualified opportunities based on customer feedback and usage trends, supporting pipeline growth and retention strategies.

    Maintained consistent communication with stakeholders, reinforcing product value and promoting long-term relationships.
  • Sprout Solutions
    Senior Sales Development Representative
    Sprout Solutions
    Sep 2022 - Mar 2023 (7 months)
    Focused on outbound prospecting and lead qualification for Sprout's HR and payroll SaaS solutions.

    Engaged C-level executives and HR decision-makers via cold calls, emails, and LinkedIn to uncover business needs.

    Nurtured leads through the sales funnel, educating prospects until they were sales-ready.

    Booked qualified appointments for account executives, contributing to consistent pipeline growth.

    Collaborated with marketing and sales teams to refine outreach strategies and improve conversion rates.
  • DemandScience
    Lead Generation Specialist
    DemandScience
    Mar 2021 - Aug 2022 (1 year 6 months)
  • D
    Lead Generation Specialist
    Demand Science PH
    Mar 2021 - Aug 2022 (1 year 6 months)
    Performed extensive B2B online research to identify, map, and validate strategic business contacts and company profiles. Maintained and optimized prospect databases, ensuring seamless data integrity and sync across enterprise CRM systems. Conducted rigorous pre-submission quality reviews of all collected intelligence to guarantee flawless delivery to internal stakeholders.
  • Internal Results
    Lead Generation Specialist
    Internal Results
    Mar 2021 - Jul 2022 (1 year 5 months)
    Specialized in B2B lead generation for global tech and SaaS companies, targeting decision-makers across North America, EMEA, and APAC.

    Executed high-volume outbound campaigns via cold calling, cold emailing, and LinkedIn outreach to generate qualified leads and set appointments.

    Researched and profiled target accounts to align messaging with business needs, pain points, and tech stacks.

    Utilized lead scoring methods (BANT, CHAMP, etc.) to qualify prospects and ensure sales-readiness before passing to the sales team.

    Maintained detailed records in CRM tools, tracked prospect engagement, and collaborated closely with sales teams to optimize pipeline conversions.

    Consistently hit daily, we
  • TSD Global
    Sales and Retention
    TSD Global
    Dec 2014 - Mar 2021 (6 years 4 months)
    Provided exceptional customer service and technical support for one of the leading telecom providers in the United States.

    Handled both inbound and outbound calls, specializing in sales, account retention, and service troubleshooting.

    Successfully pitched and sold value-added services, consistently exceeding sales targets and KPIs.

    Identified customer needs, addressed concerns, and delivered tailored solutions to improve satisfaction and reduce churn.

    Conducted account reviews, processed billing adjustments, and handled service upgrades and cancellations.

    Actively contributed to back-office operations, ensuring accurate data entry and timely resolution of customer issues.

    Rec
  • TSD Global
    Salesperson
    TSD Global
    Dec 2014 - Feb 2021 (6 years 3 months)
    Managed high-volume customer account portfolios, ensuring real-time data accuracy and transaction logging within company databases. Resolved complex customer inquiries, account concerns, and service-related requests while maintaining strong client retention rates. Upheld strict adherence to security and company procedures while handling confidential customer information during high-volume workflows.
Education verified_user 0% verified
  • University of Makati
    University of Makati — Diploma in Telecommunication Technology
    University of Makati
  • University of Makati
    University of Makati — Bachelor's Degree
    University of Makati
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