S

Susana Kohlhaas

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Marketing Operations at Humanitec
Germany
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  • Eye Security
    Marketing Operations and Campaign Manager
    Eye Security
    Mar 2025 - Current (1 year 8 months)
    Operations & Campaigns | Eye Security Own the intersection of campaign strategy and operational excellence. I lead the end-to-end execution of high-impact marketing initiatives while architecting the systems, workflows, and reporting infrastructure that enable scalable, data-driven growth. - Oversee strategic campaign planning and cross-functional execution - Design and implement scalable marketing operations frameworks and automations (HubSpot, Asana, Jira, Dreamdata, Metabase, Introw, Sequel) - Optimize performance through process improvements, data insights, and ROI tracking - Partner across Marketing, RevOps, and Leadership to align on goals and drive measurable outcomes
  • SoSafe
    Campaign Manager
    SoSafe
    Jan 2024 - Apr 2025 (1 year 4 months)
    As a Campaign Manager, I lead the end-to-end planning, execution, and optimization of B2B SaaS marketing campaigns, driving significant business growth. Key responsibilities include: - Developing comprehensive campaign strategies aligned with pipeline goals and resource availability - Collaborating with content, growth, sales and product marketing teams to craft targeted messages based insights. - Managing campaigns across diverse channels, including webinars, events, PR, social media, and partnerships. - Coordinating with design, growth, and sales teams to ensure seamless lead flow, personalized follow-ups, and effective campaign reporting. - Standardizing internal processes to improve campaign efficiency and execution consistency. - Analy
  • Humanitec
    Marketing Operations
    Humanitec
    Aug 2022 - Dec 2023 (1 year 5 months)
    I spearheaded marketing operations at Humanitec, leveraging A/B testing and analytical skills to optimize lead generation, lead scoring, and lead management processes. Proficient in HubSpot Marketing Hub and marketing automation, I was dedicated to driving results in the SaaS industry by implementing effective lead nurturing, qualification, and automation strategies
  • M
    Marketing Content Manager
    Mar 2022 - Jul 2022 (5 months)
    Responsibilities include creating digital content in various formats, creating content marketing strategies and planning, tracking, reporting and optimizating marketing campaigns and traffic growth, coordinating content cooperation, freelancer management, and event marketing and organization. Volunteer Vision uses state-of-the-art eLearning technology to engage people around online mentoring and virtual volunteering aiming to increase the societal impact of companies. We digitalize proven mentoring concepts and guide employees in their Diversity & Inclusion, Talent Development, and Corporate Volunteering engagement
  • j
    B2B Marketing and Public Relations
    jovoto
    Jul 2020 - Dec 2021 (1 year 6 months)
    Responsibilities included: Content creation (blog posts, case studies, interviews, landing pages) as well as prepared a monthly social media calendar & published content, event management (pre and post-production, marketing and outreach), website editing on WordPress, PR outreach incl. the creation of social media strategies and the execution. jovoto is an open innovation platform connecting brands with creatives & the insights to explore, co-create & innovate.
  • M
    Marketing And Public Relations Intern
    Mar 2020 - Jul 2020 (5 months)
    Social media marketing/content creation
  • Inholland University of Applied Sciences
    General Manager - Student Management Team
    Inholland University of Applied Sciences
    Jan 2019 - Jun 2019 (6 months)
    My role as the general manager included - overseeing the project progress of 125 students - allocating tasks to four other branches in the SMT. In addition to completing the assignments external from SMT, we organized a pitch day, masterclasses, team building activities, a group and individual photoshoot, as well as borrels, and a movie night. The Student Management Team was a group of five individuals coordinating and organizing a 6-month project-based learning program which is inclosed in the second year of International Media and Entertainment Management.
  • X
    Public Relations Intern
    Xcelsitas
    Oct 2015 - Jan 2016 (4 months)
    The internship included: - Participation in market, competition, and target group analysis in selected product categories. - Supervision of a current project for sales growth and further development of sales - Contacting potential customers, sending information and offers - Tracking of suitable tenders into the company's e-based CRM system - Creation and editing of presentation documents (German / English) and translation - Researching logistics companies
Education verified_user 0% verified
  • Ironhack
    Ironhack — Bootcamp Data Analytics
    Ironhack
    Jan 2024 - Dec 2025 (2 years)
    A hands-on bootcamp focused on Python, SQL, and machine learning. Key skills gained include: Python & Data Wrangling: Mastered Python programming, data cleaning, transformation, and web scraping using Pandas and APIs. Developed proficiency in version control with Git. SQL & Data Analysis: Learned SQL for querying databases and advanced exploratory data analysis (EDA). Applied descriptive and inferential statistics for data-driven decision-making and created dashboards with Tableau for business insights. Machine Learning & AI: Built and evaluated machine learning models using scikit-learn. Gained experience in supervised/unsupervised learning, natural language processing (NLP), and deep learning.
  • Johnson & Wales University
    Johnson & Wales University — Exchange Student Marketing
    Johnson & Wales University
    Jan 2019 - Dec 2020 (2 years)
  • A
    Arndt Gymansium Dahlem — Abitur
    Arndt Gymansium Dahlem
    Jan 2013 - Dec 2015 (3 years)
  • Inholland University of Applied Sciences
    Inholland University of Applied Sciences — Bachelor of Arts - BA International Media and Entertainment Management
    Inholland University of Applied Sciences
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