Pete Lin
Pete Lin
About
Detail
CEO, North Asia
China
Pete Lin is the founder and CEO for the North Asia Region offices at We Are Social. In The North Asia Region, We Are Social has over 150 professionals spread across offices in Shanghai, Beijing, Tokyo, Shenzhen, and Hong Kong. Under Pete’s management, these offices of We Are Social service two types of brands: multinational brands wishing to expand their presence within the region, and local brands wishing to expand their presence abroad.Pete has 20 years experience in digital media. He previously ran digital departments at Grey, Publicis, and JWT, serving clients such as Cadbury, LG, Ikea, and Unilever. Pete has been working in the APAC Region since 2007 and has lead some of the most innovative digital campaigns in the market.Pete has MBA’s from both Columbia Business School and UC Berkeley.