Priscila Chiva

SEM Strategist

Quartile

Jan 2025 - Current (1 year 6 months)

Digital Search Campaign Manager

Top Growth Marketing

Nov 2021 - Dec 2024 (3 years 2 months)

• Planning, setting-up and reporting digital marketing campaigns/strategies in order to increase sales, enhancing ROAS and ROI through Google Ads, Meta/Instagram Ads, LinkedIn, Reddit, Tiktok Ads and Programmatic Media regarding results enhancement on KPIs i.e. CPC, CPA, ROAS, ROI LTV:CAC and Revenue. • Working closely with strategy team studying personas, user flows and journey maps. Reviewing and developing new user experiences and critiquing the website on a detailed level and recommending and implementing improvements on both the front and back end. • Reporting on the most relevant data and insights, using Google Analytics and Data Studio, to inform strategy decisions across the Digital department. • Managed a team of 7 Google PPC media

PPC Search Media Buyer

Top Growth Marketing

Apr 2021 - Nov 2021 (8 months)

Performance Media

BTG Pactual

Mar 2020 - Apr 2021 (1 year 2 months)

Planning, setting-up and reporting digital marketing strategies in order to increase leads, revenue and ROI through Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Programmatic Media, Mobile and Retargeting Ads regarding results enhancement on KPIs i.e. CPC, CPL, CPA, CAC, ROI and Revenue. Clients: BTG Business (PMEs), BTG Consumer Bank, BTG Pactual Investments, BTG Asset Management, Banco Pan, Embracon (Consórcios), Too Seguros and Exame Magazine.

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Digital Media PPC Officer

May 2018 - Dec 2019 (1 year 8 months)

- Planning, setting-up and reporting digital marketing campaigns/strategies in order to increase donations, attract new corporate partners and volunteers through Google AdWords, Facebook Ads, Instagram Ads, LinkedIn Ads and Programmatic Media regarding results enhancement on KPIs i.e. CPM, CPA, ROI and Revenue - Working closely with strategy team studying personas, user flows and journey maps. Reviewing and developing new user experiences and critiquing the website on a detailed level and recommending and implementing improvements on both the front and back end - Reporting on the most relevant data and insights, using Google Analytics and Data Studio, to inform strategy decisions across the Digital and Web department - Working closely with

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Digital Marketing & Online Brand Development

Apr 2017 - May 2018 (1 year 2 months)

- Developed Digital Marketing Plan 2018 based on business opportunities and objectives - Assisted in the planning of marketing campaigns/strategies in order to increase donations, attract new corporate partners and volunteers - Promoted fundraising events and increased the organization’s online presence through social media channels - Tracked online activity (analytics) and highlighted insights/ideas for the website and social media - Benchmarking success cases from similar institutions - Helped to set up the structure of the new website based on SEO best practices i.e. improving content, meta description, sitemap and organizing content structure. Show less

Digital Marketing Brand Specialist - Volkswagen

AlmapBBDO

Sep 2015 - Jun 2016 (10 months)

Client: Volkswagen GOOGLE ADWORDS: - Analysed daily 80 pay-per-click campaigns through Google AdWords, Editor, Keyword Planner, DoubleClick Search (DS3) and Google Analytics monitoring KPIs i.e. CPC, CVRT, CPA and ROI - Created A/B tests to identify conversion enhancement points i.e. Ad Extensions Sitelinks, Callouts, Location, Phone Call e.g. Implemented a competition strategy by using Sitelinks which resulted in a 15% increase in website new visitors in a month period. DOUBLECLICK SEARCH: - Maximised results and efficiency by using advanced features on DoubleClick Search i.e. Bid Automation, Budget delivery alerts, Customized audience lists, dynamic reports, mass campaign editing and automation of performance tactical actions e.g. increas

Digital Marketing Assistant

Ogilvy

Sep 2014 - Sep 2015 (1 year 1 month)

Clients: Nestlé, Nespresso, Tiffany&Co, Citibank Responsible for the Digital Media Planning across Search Engine Advertisement, Social Media (Facebook and Twitter Ads), Affiliates and Programmatic Media. GOOGLE ADWORDS FOR E-COMMERCE - Analysed and optimized over 70 campaigns through Google AdWords (using advanced features e.g. Product Listing Ads (PLA) and Remarketing in Search (RLSA) regarding KPIs i.e. CPC, CPA, Avg Ticket Sale, ROI and Revenue (via Omniture) - Created campaign structure based on the consumers’ moment on their journey across the conversion funnel and adjusted the messages in the ad copies, resulting in a more qualified and assertive interaction to the user queries which also reduced bounce rate by 40% in the website.

Digital Marketing Intern

Digitas North America

Oct 2013 - Aug 2014 (11 months)

Clients: Renault, Oracle, Michelin, Tourism New Zealand, University College Senac, Azul Airlines and Oral-B. Responsible for the Digital Media Monitoring/Analysis across Search Engine Advertisement, Social Media (Facebook Ads and Twitter Ads). - Analysed and optimized campaigns through Google AdWords (Paid Search, Display, Video, Mobile), Facebook Business Manager, Facebook Power Editor and Twitter Ads - Created pay-per-click campaign structures i.e. Ad Copies, Sitelinks and other ad extensions for new products and seasonal offers - Created Custom Audiences, Look-a-like and Behavioral Targeting strategies on Facebook Ads - Prepared weekly and monthly performance and new strategies reports via Excel and PPT. Events: - Facebook Learning: Busi

Marketing Intern

VTEX

Nov 2011 - Jun 2013 (1 year 8 months)

- Collaborated in E-Commerce Events organization e.g. E-commecer Brasil, VTEX Road Show across different cities in Brazil; - Produced content for E-commerce Guide and VTEX News Blogs keeping up-to-date with the latest trends in the market; - Created content to VTEX Online Shop; - Created banners for social networks and blogs on Adobe Photoshop and Illustrator; - Managed content creation and respond to customers’ interactions on social media channels i.e. Facebook, Twitter, Pinterest, Youtube and LinkedIn. Show less

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