Sr. Manager, Digital Marketing
Buildium LLC
Feb 2016 - Aug 2016 (7 months)
I joined Buildium as employee #28 and just the second marketing hire. I helped grow Buildium from a start-up serving less than 5,000 customers to a market leader in our space with over 13,000 clients. At one point, I was interim head of marketing while we searched for a CMO.
During my 4 years at Buildium accomplishments include:
- Re-architected the marketing funnel to align with business’ initiative to move upmarket while still increasing leads 25% YoY.
- Concurrently launched new website, Marketo instance, Salesforce instance, and integrations on time. Owned the project from conception to design and launch.
- Managed a team of six, including content writers, designers, and developers that marketed through paid, organic, direct, referra