Sara Escobar SantaMaria
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Retail Media I Brand Management I Content Strategy I Digital Marketing I E-Commerce I Team Leadearship I
Colombia
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Jobs
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Head of Retail MediaCluviJan 2024 - Current (2 years 4 months)Cluvi drives food and beverage brand growth in Latin America through on-premise strategies, data science, and market analytics. My main responsibilities include: - Conceptualize and implement comprehensive retail media strategies for both online and offline channels. - Collaborate cross-functionally to integrate retail media initiatives seamlessly within Cluvi's overall marketing and sales efforts. - Analyze performance metrics and consumer insights to refine and optimize strategies. Key Achievements: - Achieved a 70% increase in sales of specific restaurant products during seasonal promotions. - Established and structured Cluvi's retail media line, aligning it with business objectives and market demands.- Head of Digitalization and DesignCluviOct 2021 - Jan 2024 (2 years 4 months)Main Responsibilities: - Lead and manage the digitalization and design team, ensuring timely delivery of final products to clients. - Coordinate design efforts to effectively communicate each restaurant's brand identity. Key Achievements: - Reduced project timelines and enhanced team performance. - Established and structured the entire digitalization and design department.
- VDigital StrategistVallata SASJan 2020 - Mar 2022 (2 years 3 months)Responsibilities: - Develop comprehensive digital marketing strategies across various social media platforms. - Manage the creation and implementation of engaging content for social media channels. - Analyze performance metrics and optimize strategies based on data-driven insights. Collaborate with cross-functional teams to align digital initiatives with overall business objectives. Key Achievements: - Established and optimized Vallata's website and social media presence, significantly enhancing brand visibility and engagement. - Successfully attracted new investors to the company through targeted digital marketing efforts. - Led the development of innovative campaigns that increased user acquisition and retention rates.
Education
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- Master en Marketing Digital & E-CommerceEAE Business SchoolOct 2022 - Jul 2023 (10 months)Skills: Estrategia de redes sociales · Reflexión estratégica · Marketing estratégico · Marketing
- Bachelor's degree, Organizational Communication, GeneralColegiatura Colombiana IESJul 2015 - Jun 2021 (6 years)Skills: Estrategia de redes sociales · Formación en comunicación
- Bachelor's degree, AdvertisingColegiatura Colombiana IESJan 2015 - Dec 2020 (6 years)Skills: Estrategia de redes sociales