Lauren Dillon

Director, Head of Marketing

Namecom

Jun 2025 - Current (1 year 3 months)

Translate company growth objectives into actionable, multi-channel marketing strategies. Oversee the global marketing budget, brand positioning, and cross-functional GTM execution across both B2B enterprise and B2C retail segments. Lead a high-performing team of marketers to drive pipeline velocity, brand equity, and market expansion. - B2B Practice Architecture: Built and scaled the company's foundational B2B marketing practice from the ground up; established the infrastructure, measurement taxonomy, and content engine required to support a predictable enterprise pipeline. - New Market Expansion (API Product): Engineered and executed the comprehensive go-to-market (GTM) strategy to introduce our API product into a brand-new market segmen

Senior Manager, Integrated Marketing

Upwork

Jan 2024 - Current (2 years 8 months)

- Brand lead, developed and launched a new visual evolution of the brand in Fall 2024. Set vision and led long term strategy to drive brand awareness through cohesive, marketing and product experiences. - Integrated marketing leader, driving bi-annual Upwork Update launches of new products and seasonal programs. - Cross functional collaborator, working closely with product, research, creative and communications to launch integrated programming. Identify marketing opportunities for cross functional support and channel integration into existing campaigns. - Team lead, fostering growth for team members and building culture towards positive, inspired and energized work.

Brand Marketing Manager

Instagram

Dec 2020 - Dec 2023 (3 years 1 month)

Brand marketing lead driving strategy and integrated marketing programs to achieve product and sentiment goals. Lead internal cross functional teams and manage agency relationships as strategic quarterback for the brand. - Launched brand act that championed emerging artists on Instagram through a prominent OOH mural & editorial content - Led 2022 Recap in product activation featuring Bad Bunny, driving Reels production for teen audiences. - Instagram Shopping Brand Lead 2021-2022, delivering annual multi-beat holiday campaigns for Instagram Shopping product, driving consideration and revenue. - Launched Reels video product to consumers in 2020 through the first fully integrated US Brand Campaign featuring 100 + creators driving awareness a

Contractor, Global Brand Marketing

Instagram

Jul 2019 - Dec 2020 (1 year 6 months)

Account Director

RGA

Nov 2018 - May 2019 (7 months)

Clients: ESPN, COTY, Instagram Awards: ESPN // You Seeing This 2018, CLIOS: 2 Gold, 2 Silver, CANNES: 1 Bronze

Management Supervisor

RGA

Mar 2017 - Nov 2018 (1 year 9 months)

Clients: Verizon Wireless, COTY, ESPN Awards: Verizon // Super Bowl 2018, CANNES: 2 Bronze, 5 Shortlists

Account Supervisor

RGA

Nov 2015 - Mar 2017 (1 year 5 months)

Led integrated cross-channel digital strategy and campaign execution for Verizon Sponsorships including NBA, NFL, IndyCar & Star Wars. Client: Verizon Wireless

Senior Account Manager

iced media

Feb 2014 - Nov 2015 (1 year 10 months)

Clients: Hain Celestial Brands (Alba Botanica, Avalon Organics, Jason, Earth's Best & Ella's Kitchen) Walmart

Account Executive

Geometry Global

Jul 2013 - Feb 2014 (8 months)

Client: Liberty Mutual

G

Production Associate

G Worldwide

Jul 2011 - Jul 2013 (2 years 1 month)

Client: Liberty Mutual

Marketing/Editorial Intern

Grace Ormonde Wedding Style Magazine

Jan 2011 - Apr 2011 (4 months)

In collaboration with the lead Fashion Editor, assisted in sales and PR outreach for the Grace Ormonde Fall/Winter Issue 2011.

Marketing and Development Intern

WaterFire Providence

Jun 2010 - Aug 2010 (3 months)

Assisted with the organization's development/fundraising efforts for the 2010 season and managed event logistics.

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