Hendrik Hove

Unlocking the promise of AI: creating efficiencies & driving value Follow for takes on enterprise AI, the Insights industry, marketing and product development. Most Fortune 2000 companies sit on mountains of customer data and still make product and marketing decisions based on gut feel and outdated survey decks. The gap between "we have data" and "we understand our customers" is where billions in revenue get left on the table. Research to Revenue is the thesis I keep coming back to. Not research for its own sake. Research as the engine that makes products sharper, marketing more precise, and growth compounding. The companies that get this right don't just grow faster. They make decisions with a confidence their competitors can't match. I think about this every day: how AI changes the way we understand people (not replace them), how you actually get a 10,000-person org to use insights instead of filing them, and what it takes to scale a company from 30 to 100 while keeping the conviction that got you started.