Rebekah E. Dopp is the Global Chief Executive Officer of BBB, Inc., the international headquarters of the Better Business Bureau. The BBB network unites more than 90 local BBBs across North America, the BBB Institute for Marketplace Trust, and TrustCore, its next-generation technology platform designed to power trust at scale. Appointed CEO in September 2025, Dopp is leading the most significant transformation in BBB’s modern history. She is modernizing governance, rebuilding digital infrastructure from the ground up, reintroducing BBB to the world, and activating more than a century of data in the AI economy.