Postgraduate, Digital Marketing
ESIC Business Marketing School
Jan 2015 - Jan 2016 (1 year 1 month)
Creation of a digital marketing plan, SEO, SEM, UX, web analytics, affiliation, inbound, keys for e-commerce success, ROI analysis, email marketing, media & agency buying, digital campaign metrics for analysis, social media strategy, mobile marketing, geolocalisation and legal framework for digital marketing and content.