Sara Coggin
Sara Coggin
About
Detail
Head of Content
Barcelona, Catalonia, Spain
I’m a fractional content leader helping SaaS and enterprise teams build content engines that drive measurable growth.
I believe good content programs are:
Business-focused → start with understanding business goals and the role content plays in supporting them. Content should always tie back to results.
Human → deeply understand audiences through research and empathy. Step into their world to create stories that resonate.
Creative → develop topics and assets that catch attention, build new strategies so programs stay effective as algorithms and markets change.
Efficient → build frameworks and processes, leverage technology so content works harder and teams don’t waste resources producing assets no one will see.
I have a track record of helping SaaS brands establish authority in their industries and achieve meaningful growth. I run content programs end-to-end: I research and work with folks across functions to understand business goals and industry context, develop exciting ideas, keep strategy aligned to company priorities, build efficient processes, and coach teams of ICs to help them deliver their best work.
Here's my website: https://saracogg.in/
Here's my blog: https://saracoggin.substack.com
Outside of office hours, I'll usually be:
-Exploring new places and practicing new languages
-Learning to program (currently chipping away at a 100 days of Python course...)
-Reading
-Playing guitar and singing
-Salsa dancing
I believe good content programs are:
Business-focused → start with understanding business goals and the role content plays in supporting them. Content should always tie back to results.
Human → deeply understand audiences through research and empathy. Step into their world to create stories that resonate.
Creative → develop topics and assets that catch attention, build new strategies so programs stay effective as algorithms and markets change.
Efficient → build frameworks and processes, leverage technology so content works harder and teams don’t waste resources producing assets no one will see.
I have a track record of helping SaaS brands establish authority in their industries and achieve meaningful growth. I run content programs end-to-end: I research and work with folks across functions to understand business goals and industry context, develop exciting ideas, keep strategy aligned to company priorities, build efficient processes, and coach teams of ICs to help them deliver their best work.
Here's my website: https://saracogg.in/
Here's my blog: https://saracoggin.substack.com
Outside of office hours, I'll usually be:
-Exploring new places and practicing new languages
-Learning to program (currently chipping away at a 100 days of Python course...)
-Reading
-Playing guitar and singing
-Salsa dancing
