Leandro Ayala

I’m a marketing leader passionate about making marketing smarter by aligning strategy, execution, and tech tools with what consumers truly need. With over a decade of experience in paid media, customer lifecycle, and digital strategy, I’ve helped organizations drive sustainable growth through segmentation, experimentation, and performance-driven decision-making. Currently, I lead consumer marketing initiatives, where I spearheaded the launch of a personalized model that improved engagement and boosted LTV across key segments. My work centers on improving LTV/CAC efficiency while turning insights into actionable growth strategies. I’m energized by building the bridge between performance and long-term growth, guided by data and deep consumer understanding. Always curious, always learning, and always focused on creating real value for the customer.