Head of Industry Strategy & Operations
Qualtrics
May 2020 - Apr 2021 (1 year)
• Built operational foundation for newly formed industry practice, establishing RoB cadence, metrics, reporting, and dashboards.
• Enabled systems and data structure for meaningful industry-level analysis across GTM functions.
• Supported XM COVID business case and rapidly launched Vaccine Navigator, driving 42% of total company ACV.
• Led pivot from in-person X4 conference to virtual WorkDifferent event: 19 customer sessions, 22 product showcases, 13K unique visitors, $13M pipeline, with 6x higher engagement than industry benchmarks.
• Applied digital enablement best practices to deliver sales pitch assets, hype videos, and key product demos for industry GTM efforts.