Ivan Mazour
About
Detail
Founder
London, England, United Kingdom
Résumé
Jobs
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FounderOmetriaMar 2026 - Current (8 months)Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey.
Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.
Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespo- CEO and FounderOmetriaSep 2012 - Mar 2026 (13 years 7 months)Ometria is a customer data and experience platform (CDXP) built specifically for retail brands. We help marketers turn customer data into highly personalized experiences that drive loyalty, lifetime value and revenue growth.
Our platform combines a specialist retail Customer Data Platform with full cross-channel experience orchestration, enabling marketing teams to unify data from across their technology stack and activate it instantly across every customer touchpoint. With Ometria, retailers can deliver individually tailored experiences across email, SMS, mobile push, on-site, paid media and more, all from a single platform.
At the core of the platform is Architect AI™, Ometria’s retail-trained agentic AI layer. Built - Founding PartnerInnovaApr 2010 - Sep 2012 (2 years 6 months)Innova was the investment brand of Ivan Mazour and Djalal Lougouev, now co-founders of Ometria. As Founding Partner, Ivan made investments into 30+ technology startups such as What3Words, Entrepreneur First and Elliptic.
- IDirectorInteractive Art LtdNov 2005 - Nov 2009 (4 years 1 month)Interactive Art provides a bespoke home smart home automation technologies for owners of luxury homes in London and across the world. As Founding Director Ivan built the initial team and identified and project managed a number of high-end smart home implementations.
Education
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- Master of Arts (MA, MathematicsUniversity of CambridgeJan 2011 - Dec 2012 (2 years)Ivan Mazour returned to Cambridge to continue studies in mathematics and to get involved with the technology entrepreneurial community. Courses were chosen to be relevant to data analysis and included Stochastic Financial Models, Statistical Modelling, Applied Probability and Chaos Theory, as well as programming in Matlab and R. During the year, Ivan was also Vice President of the Cambridge University Technology and Enterprise Club, in charge of external relations with media, other societies and alumni. He arranged media coverage of all events, including the Technology Ventures Conference - one of the largest technology conferences in Europe.
- Bachelor of Science (Honours, Economics with Mathematical SciencesThe Open UniversityJan 2007 - Dec 2010 (4 years)After studying at Cambridge, Ivan continued higher education on a part-time basis, completing Bachelor of Science with Honours degree in Economics at the Open University. In addition to qualitative courses, culminating with a Thesis on "Growing Wage Polarisation in Europe", he took a number of econometric analytical courses, applying statistical and probabilistic theories to financial and econometric models.
- Bachelor of Arts (honours, MathematicsUniversity of CambridgeJan 2003 - Dec 2005 (3 years)After completing six A-levels at Eton, and taking a gap year to learn about and begin investing in the real estate market in London, Ivan went on to read Mathematics at Girton College, University of Cambridge, specialising in applied mathematics and covering courses from Fluid Dynamics to Quantum Mechanics.
- King's ScholarEton CollegeJan 1997 - Dec 2002 (6 years)During his time at Eton, Ivan Mazour translated a number of works of classic Russian literature into English. This included two plays - "Gamblers" by Nikolai Gogol, and "Dead Souls" by Mihail Bulgakov. The translations, although unpublished, are recorded and held at the US Library of Congress.
These two plays were put on both at Eton and in Edinburgh, with Ivan advising on the production of, and acting in, "Dead Souls". "Gamblers" went on to be professionally produced and staged in London.
Awards
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- Seedhack 2013 WinnerSeedcampFeb 2013Ivan Mazour won Seedhack 2013 with "Relist - the global marketplace for excess luxury fashion". In 48 hours Ivan and the Relist team developed a business concept and functioning product for an online marketplace in which verified professional discount fashion buyers can access the aggregated stock of a number of boutiques, retailers and designers wishing to dispose of unwanted stock. The prototype included a functioning recommendation engine, incoming and outgoing live API streams, as well as a live price bidding algorithm, and received much interest from industry members present at the event. Relist can be found at relist.herokuapp.com
Publications
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- ETales of a Teen Tech GeekEntrepreneur CountryApr 2012
- ERussian Convoys - Memories of the HeartElima PressSep 2009"Russian Convoys - Memories of the Heart" is dedicated to the British and Russian veterans of Arctic convoys who, through many years of war, protected their motherlands in northern Russia and in the Arctic Circle beyond. The core of the book is formed by the stories, memories and letters of British and Russian sailors, participants of the Arctic convoys of WW2, allowing readers to experience the hell they went through, and the courage and bravery they showed in the face of constant danger. The unity between British and Russian sailors, formed during heroic military sea operations, is being forgotten and this book is aimed at reviving the close ties between the two nations. These Arctic convoys form the most important page in the history of
- AA Young Entrepreneur in LondonIvan Mazour's personal blog covers the lessons he has learned in his academic and professional career, across a number of industries, and in particular as both a founder entrepreneur and an investor at the same time. It focuses on topics like entrepreneurship, learning, success, motivation and life hacking.