Hadassah Dalisay
About
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Head of Content Strategy & SEO
Houston, Texas, United States
Résumé
Jobs
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Director, Content & SEO StrategyOutreachAug 2026 - Current (2 months)- Head of Content Strategy & SEOOutreachAug 2025 - Aug 2026 (1 year 1 month)
- Senior SEO Growth ManagerOutreachFeb 2024 - Aug 2025 (1 year 7 months)
- Sr. Digital Marketing Manager, SEOAlationNov 2022 - Feb 2024 (1 year 4 months)• Spearheaded SEO strategy through quarterly audits (Technical, Content, On-Page, Link Building) to optimize website performance.
• Led competitor analysis, identifying untapped opportunities for strategic optimization.
• Mentored and trained an SEO intern, fostering skill development in industry best practices.
• Developed tailored SEO strategies for APAC, EMEA, and LATAM regions, driving targeted traffic.
• Created regional SEO content calendars, ensuring optimized content for global regions.
• Collaborated with the web development team, improving site health score by +18 points.
• Utilized data-driven insights to optimize SEO strategies, enhancing search visibility and conversion rates.
• Played a signi - Digital Marketing Manager, SEOAlationNov 2021 - Nov 2022 (1 year 1 month)• Ran comprehensive SEO audits (Technical, Content, On-Page, Link Building) and executed short and long-term SEO strategies.
• Surpassed YoY Organic Traffic goal with a +76% increase, exceeding the 30% target through strategic optimization updates.
• Conducted SEO training for the marketing department and led Google Analytics 4 sessions for the Community team.
• Spearheaded SEO standards, collaborated with cross-functional teams, and implemented best practices.
• Developed and implemented SEO content briefs achieving top rankings and featured snippet positions.
• Oversaw a third-party SEO agency, ensuring alignment with business objectives and overall strategy.
• Implemented on-page SEO techniques, optimizing m - Website & SEO ManagerAuditBoardSep 2020 - Nov 2021 (1 year 3 months)• Optimized website content, title tags, and meta descriptions based on determined keyword strategy.
• Exceeded Q2 2021 SEO Goals of increasing Organic Traffic by 15% by increasing our Organic Traffic by +43.77% (Users) and +43.90 (New Users) due to competitive analysis, keyword researched content creation, fixing technical SEO errors, and performing on-page SEO fixes QoQ (Q1 2021 vs. Q2 2021)
• Exceeded Q2 2021 SEO Goals of increasing Blog’s Organic Traffic by 15% by increasing our Blog’s Organic Traffic by +63.32% (Users) and +62.57% (New Users) due to competitive analysis, keyword research content creation, and revamping existing content with SEO best practices. (New Users) QoQ (Q1 2021 vs. Q2 2021)
• Exceeded Q2 2021 BoFu - Senior SEO SpecialistDirectiveJan 2019 - Sep 2020 (1 year 9 months)• Successfully develop and implement long term SEO strategies that continually produce 1st-page results and dramatically increase online visibility for enterprise clients.
• Drove organic traffic by +200% YoY and organic conversions by +300% YoY to enterprise clients through competitive analysis, keyword research content creation, technical SEO, link building, and CRO.
• Guided innovative strategies behind content, technical, on-page, content marketing, link building, and CRO tactics.
• Directly coached and supervised new interns to become full-time SEO Strategists.
• Created weekly, monthly, quarterly, and annual reports on client's organic performance and trends. - SEO & PPC SpecialistDirectiveApr 2018 - Sep 2020 (2 years 6 months)• Managed a variety of digital media campaigns (display, paid search, video, and mobile) and developed strategies and tactics for clients.
• Drove organic traffic by +120% YoY and increased ROI for small-to-mid-level clients through competitive analysis, keyword research, technical SEO, link building, and CRO.
• Drove MQLs & SQLs via Google, Bing, and Social Media Platforms (LinkedIn, Facebook, and Instagram) for small-to-mid-level clients through competitive analysis, keyword research, creating relevant custom landing pages, and frequently performing budget allocations.
• Responsible for cutting costs of ad spend by 50% with a simultaneous 30% increase in ROI.
• Monitored and analyzed the reporting of paid search and di - Senior Performance LeadMoproJul 2017 - Apr 2018 (10 months)• Lead and over-sought operations by enforcing new policies and procedures to our team of 80+ International web designers at global campus.
• Conceptualized, developed, and initiated new business plans, scripts, and programs for our global team.
• Optimized and maximized responsiveness of site via inbound and outbound calls by establishing web design revisions for clients.
• Improved client's overall SEO results by 30% MoM by analyzing data and performing on-page optimization through keyword research.
• Administered and guided new employee training to support swift on-boarding and extensive utilization of Salesforce and Service Cloud programs. - Digital DesignerMoproJan 2017 - Jul 2017 (7 months)• Managed multiple accounts on a daily basis
• Facilitated web design changes with team using an HTML5/modular based program
• Handled SEO best practices and set up clients with Google Analytics
• Stayed up to date with client relations and social media platforms
• Maintained some of our client's E-commerce platform
• Helped with branding and overall look of client's website - Retail AssociateCole HaanMar 2016 - Sep 2016 (7 months)• Interacting and helping guests
• Maintained personal clientele
• Assisted managers in closing and opening store operation and cleanliness - SCreative SupervisorSubstance Social MediaFeb 2016 - Jan 2017 (1 year)• Monitoring various social media accounts
• Edited and approved content
• In charge of clients relations
• Effectively boosted client’s social media - Retail AssociateExpressFeb 2015 - Jun 2016 (1 year 5 months)• Interacting and helping our customers
• Maintaining the sales floor
• Working the cash register with efficiency
• Assisted managers in closing and opening store operation and cleanliness
Education
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- Bachelor of Arts - BA, Communication and Media StudiesSan Francisco State UniversityJan 2014 - Jan 2016 (2 years 1 month)
- Associate of Arts - AA, Public RelationsCity College of San FranciscoJan 2012 - Jan 2014 (2 years 1 month)
Publications
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- D8 Types of Content to Fill Gaps in the B2B Buyer’s JourneyDEC