M

Michelle Sebek

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Marketing Leader | Built $35M ARR from Zero | OSS • Cloud-Native • Developer Platforms • Enterprise GTM | Customer-first Marketer, People-first Leader
Pennsylvania, United States

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Jobs verified_user 0% verified
  • VictoriaMetrics
    Head of Marketing North America
    VictoriaMetrics
    May 2026 - Current (4 months)
    Building VictoriaMetrics' marketing function across North America. We're the open-source observability platform behind some of the largest systems in the world, with more than a billion downloads and customers like CERN, OpenAI, Roblox, HubSpot, and Grammarly. My job is the part I love most: turning a developer-loved open source project into an enterprise business without losing the community that built it. That means real technical value for SRE, DevOps, and platform teams, not gated forms and fluff. What I own here: Regional GTM strategy and the full marketing plan for North America Building and leading the NA team, including a Marketing Manager and a US-based Developer Advocate Full-funnel demand generation across open source and ente
  • LinkedIn
    Advisor
    LinkedIn
    Jul 2023 - Mar 2026 (2 years 9 months)
    Help to identify trends, research and development insights, thought leadership, and more. Represent my industry and roles to help curate relevant and compelling content.
  • Broadcom Software
    Product Marketing Engineer
    Broadcom Software
    Jun 2023 - Current (3 years 3 months)
    Experience Highlights: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Transition of a product to a subscription-based enterprise model, generating $20M in year one and achieving 195% YoY growth. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Grew and nurtured an OSS community, fostering collaboration and advocacy. 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Authored 50+ articles that drove engagement and meaningful conversations in tech. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Leveraged Used ABM, customer advocacy, and AI-driven strategies to strengthen relationships and bring innovations to market. Developed vertical and solution marketing approaches for targeted impact. I specialize in integrating Tanzu Spring, Spring OSS, and the Tanzu Platform across
  • Broadcom Software
    Global Product Marketing Manager
    Broadcom Software
    Jun 2023 - Jan 2026 (2 years 8 months)
    Led product marketing strategy for developer-focused products and platforms, supporting enterprise growth and monetization. Experience Highlights: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Transition of an open source product to a subscription-based enterprise model, generating $20M in year one and achieving 195% YoY growth. In less than 3 years we built a $35M business portfolio. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Grew and nurtured an OSS community, fostering collaboration and advocacy. 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Authored 60+ articles that drove engagement and meaningful conversations in tech. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Leveraged Used ABM, customer advocacy, and AI-driven strategies to strengthen relationships
  • vmware
    Product Line Marketing Manager
    vmware
    Jun 2023 - Nov 2023 (6 months)
    • Spearheads product marketing strategies to maximize the reach and impact of the Spring project. • Leads with a data-driven approach, and a customer-centric mindset contribute significantly to Spring's widespread adoption and recognition as a leading open-source platform. • Promotes Azure Spring Apps, a collaborative initiative between VMware Tanzu and Microsoft Azure. By fostering strategic partnerships and leveraging expertise in both platforms, she successfully positioned Azure Spring Apps as a powerful and seamless solution for developers, further solidifying VMware Tanzu's position as an industry leader. • Bridges the gap between technical teams and marketing departments has not only resulted in robust sales growth but has also cultiv
  • M
    Co-Founder
    MOTHERVGAN
    Jan 2022 - Oct 2024 (2 years 10 months)
    Co-launched a website that is devoted to encourages all individuals to incorporate a plant-based diet into daily life. Recipe and content curator and architect providing updates weekly
  • Progress Chef
    Senior Product Marketing Manager
    Progress Chef
    Dec 2021 - Jun 2023 (1 year 7 months)
    Scope expanded to include full ownership of a $15M global demand generation budget and leadership of field marketing teams, functioning at the Director-level across positioning, pipeline strategy, and people leadership. Led the DevSecOps movement as the Chef senior product marketing lead responsible for strategy, CX, GTM, content development, digital experience, partnerships, and CAB lead. Chef's Policy as code unifies infrastructure, security, and compliance policies into a single development framework that can be implemented from any cloud to any edge. We help teams accelerate their DevSecOps journey. Owned positioning and GTM strategy for multiple products across a growing platform Helped shape OSS and PLG monetization approaches as pro
  • Product Marketing Alliance
    Member
    Product Marketing Alliance
    Feb 2021 - Apr 2024 (3 years 3 months)
    GTM Certification Accomplished November 2022. 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership plans are "game-changing".
  • GrapeCity Inc
    Product Marketing Manager
    GrapeCity Inc
    Apr 2019 - Dec 2021 (2 years 9 months)
    Lead product marketing management efforts for GrapeCity's Enterprise and Developers software industry in the B2B and B2B2C space Experience with .NET and JS technologies and frameworks Manage all go-to-market activities for newly designed products, components, and industry-specific solutions Develop digital content, website re-design, SEO tactics, and implementation in an Agile work environment Manage and develop go-to-market and launch plans for new product lines, major and minor releases that fully integrate with business and revenue goals Partner with Product Management to create product strategy, roadmaps, and features to develop messaging, positioning, and collateral Produce external-facing content, including product pages, datasheets,
  • Verizon
    Marketing Execution | User Experience
    Verizon
    Mar 2017 - May 2017 (3 months)
    Develop Marketing Strategy and execution plans concentrated on user experience Collaborate with cross-functional leaders for seamless deliver Create Endeavors that are new to the market Assess and evaluate risk mitigation Lead customer relationship management offers, conversions, and end to the end-user experience
  • K
    Senior Marketing Executive
    Kebes Production
    Jan 2017 - Feb 2021 (4 years 2 months)
    Provides integrated marketing consultation Evaluate the current process and procedures Identify gaps, trends, process improvements Conduct market research and provide competitive analysis Translate metric, big data, and results in strategies for growth and retention Streamline communications Create customized training and execution Elevate customer experience and user experience (CX | UX ) Provide Learn | Buy | Get | Use | Pay | Support | Modeling KPI review and dashboard set up Digital Marketing and SEO Review Lead employee engagement
  • Verizon
    Product Development Marketing Manager
    Verizon
    Sep 2015 - May 2017 (1 year 9 months)
    Specializes in developing, planning, and executing new and improved products for CRM, movers, and loyalty programs. Ensure the product goes from concept to commercialization. Ensure alignment and next steps using marketing research, financial data, and consumer trends. sales environment and promotional planning.
  • Verizon
    Project Marketing Manager
    Verizon
    Sep 2014 - Dec 2017 (3 years 4 months)
    Responsible for managing the overall project plan program accountability. Plan and manage all aspects of the program including requirements gathering, project timelines & milestones, risk management, external department collaboration, reporting, presentations, agency and vendor management. • Planning, directing and implementing all aspects of assigned projects, including project timelines, requirements, milestones, status updates and escalating issues. • Manage scope expectations, project costs and schedule to deliver accurate projects, on time and within scope. • Communicating and collaborating with functional, vendor and customer teams on product launches, including Product Management, Sales, and Operations. • Capturing and documenting m
  • Verizon
    Consumer Marketing Strategy GTM
    Verizon
    Jan 2012 - Apr 2018 (6 years 4 months)
    Design channel marketing and strategy for new offers and products for consumers. Create launch programs to ensure channel understanding and execution to stem line loss and generate new revenue Led internal and external messaging and communications for new product launches and campaigns Communicate with cross functional teams to successfully launch in market new offers and products Educate both management and associates with new product and offers sales techniques, scripting and customer experience Point of Contact for project, agencies, and vendors for sales information, program development, training, and incentives
  • Verizon
    Strategic Product Marketing Manager
    Verizon
    Nov 2011 - Sep 2014 (2 years 11 months)
    Provided strategy for new offer and product deployment across various sales channels
  • Verizon
    Go To Market Execution
    Verizon
    Nov 2009 - Nov 2011 (2 years 1 month)
    Lead cross functional team to ensure proper and complete delivery of training and improved customer experience techniques and sales scripting
  • Verizon
    Marketing Manager
    Verizon
    Sep 2009 - Nov 2011 (2 years 3 months)
    Responsible for new product training development execution. Design competitive intelligence data national resource for sales agents. Go-To-Market Execution Vendor Relationships Sales Channel Visit Strategy
  • Verizon
    Sales Faciliation Specialist
    Verizon
    May 2002 - Feb 2006 (3 years 10 months)
    Managed sales metrics, action plans and management sales teams for the PA region
  • Verizon
    Senior Staff Line Retention PMO
    Verizon
    Feb 1996 - Nov 2009 (13 years 10 months)
    Manage both Copper and FiOS retention customers. Develop strategies and processes to increase acquisitions and decrease churn rate
Education verified_user 0% verified
  • Simmons University
    Strategic Leadership and Negotiation, Strategic Leadership and Negotiation
    Simmons University
    Jan 2004 - Current (22 years 8 months)
  • PennWest California
    Master of Science, Business Adminstration | Marketing
    PennWest California
    Jan 1994 - Dec 1995 (2 years)
    Masters in Business | Marketing with an emphasis in Social Psychology. Worked as a graduate assistant for Greek Development and University Sports Fundraising.
  • California University of Pennsylvania
    Master of Science, Business Adminstration | Marketing
    California University of Pennsylvania
    Jan 1994 - Dec 1995 (2 years)
    Masters in Business | Marketing with an emphasis in Social Psychology. Worked as a graduate assistant for Greek Development and University Sports Fundraising.
  • PennWest California
    Bachelor of Art, Communication Studies | Public Relations
    PennWest California
    Jan 1989 - Dec 1993 (5 years)
    Founding Sister of Alpha Sigma Alpha (Epsilon Upsilon) Executive Board member of the National Panhellenic Council Vice President of ASA Founding member of Public Relations Club Upward Bound Alumna, Communication instructor, and counselor Greek Affairs and Student Development
  • California University of Pennsylvania
    Bachelor of Art, Communication Studies | Public Relations
    California University of Pennsylvania
    Jan 1989 - Dec 1993 (5 years)
    Founding Sister of Alpha Sigma Alpha (Epsilon Upsilon) Executive Board member of the National Panhellenic Council Vice President of ASA Founding member of Public Relations Club Upward Bound Alumna, Communication instructor, and counselor Greek Affairs and Student Development
Projects (professional or personal) verified_user 0% verified
  • S
    SpringOne at VMware Explore [Marketing Leadership]
    Jun 2023 - Current (3 years 3 months)
    Led comprehensive marketing strategy for SpringOne, the popular Spring developer conference within VMware Explore at The Venetian, Las Vegas. Orchestrated successful multi-year campaigns (2023-2025), positioning SpringOne as the definitive destination for Spring framework innovation. Key Impact & Responsibilities 🎯 Campaign Strategy: Developed integrated marketing campaigns across digital, experiential, and community channels. Created compelling narratives around Spring Boot, Spring AI, and cutting-edge developer technologies. 📢 Content & Communications: Produced extensive marketing content including videos, speaker spotlights, and technical previews. Managed PR strategy targeting developer publications. 🚀 Digital Marketing: Executed tar
  • N
    North America Inaugural Customer Advisory Board
    Jun 2022
    The mission of the Progress Chef CAB is to bring together an exclusive group of peers who will meet regularly to engage in discussions designed to inform Progress Chef’s product & service leadership on strategy while providing insights & building relationships that are of mutual benefit to members and Progress. Our CAB 2022 includes 15 IT leaders from various industries in North America.
  • C
    ChefConf22
    Apr 2022
    A multidimensional user conference that brings the best and brightest minds in the DevOps and DevSecOps spaces together to learn, share, talk, and create.
  • P
    Progress Chef Mega Launch Cloud Security
    Mar 2022 - May 2022 (3 months)
    Lead cross functional tier one launch that generated new features, enhancements, leads, use cases and more. Developed content and GTM tactics from end to end. Generated brand awareness, net new leads, growth leads, engagement, and training with a live event on May 25, 2022. Coordinated with multiple business units, analysts, thought leaders, publications, and our community for an on time delivery that helps to secure our user platforms and add to their eco-system.
  • G
    G2
    Jan 2022 - Feb 2022 (2 months)
    Created updated content and page redesign with assets, branding, and values. Currently we have 4.5 Star Reviews and over 40 reviewers.
  • C
    Cloud Marketplaces
    Jan 2022
  • G
    GrapeCity Developer Solutions Website Redesign
    Aug 2020 - Dec 2020 (5 months)
    Rebuild Dev Solutions website for six software products, a mix of JavaScript and .NET solutions. Created 20+ new pages, and updated 40+pages.
  • A
    ActiveReportsJS
    Aug 2019 - Oct 2019 (3 months)
    Created, launched, and managed a new JavaScript reporting solution for our developer product line. JavaScript Reporting Solution for Web Applications Build scalable reporting applications Improved support for Angular, React, and Vue Integrate ActiveReportsJS into applications using popular JavaScript frameworks Enable reporting on the client without server dependencies Export reports to PDF, Excel, or HTML formats
  • D
    DataViewsJS
    Aug 2019 - Sep 2019 (2 months)
    Created, launched, and managed the go-to-market strategy for a new JavaScript data presentation platform. DataViewsJS: A JavaScript Data Presentation and Datagrid Platform JavaScript Data Presentation and Datagrid | JS Data Viewer | DataViewsJS Free Unlimited Developer Licenses! Fast! Pure JavaScript, optimized for speed Choose from a variety of views, including: grids, cards, trellis, calendar, Gantt, newsfeeds, timeline, and more Highly customizable Change layouts with a single line of code. Full support for Angular, React, and Vue
  • W
    Wyn Enterprise
    Jun 2019 - Apr 2020 (11 months)
    Created marketing and go to market strategy for a new enterprise product, Wyn Enterprise. Business Intelligence to Empower Your Enterprise Wyn Enterprise is a fully secured enterprise business intelligence software that delivers collaborative self-service reporting & analytics. With built-in tools for data governance, data modeling, data federation, scheduled distribution, and multi-tenancy, capitalizing on your data opportunities has never been easier.
  • F
    Fios Prepaid
    Apr 2016 - Mar 2017 (1 year)
    Introduced first prepaid telecom option with over 1K new customers Increase new subscribers by 7% with new prepaid options Reduced churn and customer mitigation due to new option Key contributed to the business requirements, IT build and system enhancements for both customer facing and agent internal sales teams.
  • M
    Movers Program
    Jan 2014 - May 2017 (3 years 5 months)
    Increased overall mover sales to $33M as a marketing lead for all mover tactics from ideation to launch
  • B
    Broadband Superiority
    Jan 2014 - Oct 2014 (10 months)
    Increased revenue and added 1 million new customer subscriptions First company in nation to launch 100M broadband services Created channel readiness, marketing plan and after action review for the project Led cross functional teams to ensure success, timeliness and deliver a product to enhance the overall customer experience
  • C
    Channel Communications
    Jan 2013 - Dec 2013 (1 year)
    o Power Up communications that highlight our Quantum messaging and updates to the sales channels o Big Ticket communications that highlight all things FiOS TV and content
  • F
    FiOS Quantum
    Mar 2012
    Created project plan for a very successful new product launch for our sales channels, vendors, operations, regional and national employees
  • W
    Word on the Street, Straight Talk
    Jan 2012 - Dec 2012 (1 year)
    Created technical and corporate communication for new projects/products launching in the field Audience ~7K employees
  • F
    Fios Summer Tour and Home Monitoring and Control Tours
    Jan 2010 - Dec 2011 (2 years)
    Established a consumer tour that allowed sales channels to complete a series of highly engaged and live interactive training. Products included FiOS, Flex view, HMC, FiOS app, content, and sales skills Worked with BI Worldwide agency
  • P
    Product Showcase
    Jan 2010 - Jan 2011 (1 year 1 month)
    Increased close rates by 230% with a new integrating training rolled out to 7K+ call center, retail and vendor employees Created a new training program with live demos, on site review, online training modular as well as whitepapers. Awarded a National Training Citation for creations and executions
  • S
    Service Elite
    Increased employee satisfaction and culture awareness by 32% as a facilitator Audience included associates and management employees
  • R
    Retention Certification Design
    Created a global training program for both associates and management Ensure employee awareness on competition and VZ offers/promotions Designed Statement of Work (SOW) Interviewed agencies for design platform
  • C
    Chapter 30 | Public Utility Commission
    Executed a new PUC requirement to ensure all PA customers get or have an option to receive at least 25m Internet service. Ensure all communications, logistics and legal teams were aligned Created a channel marketing and readiness plan within the timeline and budget
  • C
    Competitive Intelligence
  • C
    Customer Loyalty
    Increase annualized revenue of $193M with the designed and delivery of the national CRM and loyalty center strategy design and execution. Implemented new processes to both retain and grow revenue for the consumer and business customers preventing loss of 1.5M consumer lines. Increase new customers with over 171,000 by developing a unique moving toll free number and call queue with 600,000 calls unique moving toll free number.
  • R
    Retention
    Increase customer retention with a new sales tool designed to capture reason for leaving, competitor offers and contributing factors Nationwide Campaign
  • B
    Bill Cycle Alignment
    Decreased overall expense by $5.3M with bill cycle alignment Project Managed global team to include system requirements, user and customer experience across all platforms and channels
  • A
    Alight Video Case Study
    Alight Transformation Case Study | Tanzu Platform's First External Spring Customer Story Role: Product Marketing Manager | Impact: 70% engineering time reduction, first-ever Tanzu Spring external case study Led end-to-end customer storytelling for Alight Solutions, a Fortune 100 benefits provider serving 35M users, delivering Tanzu Platform's inaugural external-facing Spring case study and SpringOne spotlight presentation. Leadership Across Customer Lifecycle Pre-Sale: Collaborated with sales and solutions teams to position Alight's microservices upgrade challenges as ideal Application Advisor use case. Developed technical narrative connecting Spring Boot pain points to Tanzu platform value and created executive messaging framework. Post-Sa
  • M
    My Rewards
    Increased daily run rate by 42% with the My Rewards customer program This is a reward program for all Verizon Telecom customers Created and distributed My Rewards+ communication updates and Job aid to the sales channels Lead YTD 4 endeavors to streamline and increase customer experience Influenced What’s Next | Life of Fios to include MR+ (starting July 2016) Ensured the EWA front line agents know the importance of MY+, how , why, when as well as educated the GSO team (Xerox)
  • G
    GPON
    Project Overview Conversion of analog copper lines to the upgraded GPON Fios lines -- this ensures customers can get 100M+ High Speed Internet Business case development, requirements and user cases, testing, system and network updates
Awards verified_user 0% verified
  • A
    Excellence in Practice Citation Award
    American Society of Training and Development
    Jan 2010
    Citation awarded for new training and delivery First time Verizon was awarded based on the Product Showcase concept Over 7000 employees completed the training and Increased our Fios close rate by 230%
  • E
    Excellence Award
    Jan 2005
    Award for created a new queue and sales channel to keep customers, the save channel Piloted and then launched a new concept to combat competition a save channel with specialized agents, offers and database The save channel was so successful a full national / regional launch based on our concept
  • P
    Platinum and Diamond Club
    Awarded honor for top sales agent and sales manager 5x (1996-1999 and 2001) Top 1% of sales force are awarded this honor
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