Sukh Basra
About
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VP of Marketing | 🦄 Built a Unicorn | AI first GTM
British Columbia, Canada
Résumé
Jobs
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Vice President MarketingTextExpanderMar 2026 - Current (7 months)- VP of MarketingHostawayJan 2023 - Feb 2026 (3 years 2 months)Led the global marketing function at a growth equity–backed SaaS company, spanning brand, demand, product marketing, and operations. Joined at $10M ARR and helped scale to $67M+ while raising $540M+ and driving enterprise valuation above $1B.
Key achievements:
• Built a marketing engine that scaled ARR from $10M to $65M+ in under 2.5 years
• Played a key role in two growth equity raises ($540M+), presenting performance data, highlighting growth drivers, and mapping future plans
• Applied AI and automation to optimize funnel performance, improve personalization, and generate new pipeline
• Built and lead a global team of 15 across demand gen, product marketing, brand, content, lifecycle, and ops
• Opened a - Marketing DirectorReadymodeOct 2019 - Dec 2022 (3 years 3 months)Led the marketing transformation and repositioned the company for scale. Oversaw full rebrand, built foundational marketing infrastructure, and significantly increased inbound contribution while growing ARR from $7M to $19M.
Key achievements:
• Scaled ARR from $7M to $19M over three years through full-funnel demand generation and brand evolution
• Increased inbound revenue contribution from 15% to over 70% by leading SEO, paid media, and automation strategies
• Led full rebrand from Xencall to ReadyMode—launched new positioning, messaging, and visual identity
• Rebuilt martech stack, implemented attribution, automation, and reporting tools to improve visibility and ROI
• Introduced KPI-driven accountabili - Marketing ManagerCelayix SoftwareAug 2016 - Oct 2019 (3 years 3 months)Owned and executed the full digital marketing strategy for a workforce management SaaS company. Helped grow top-of-funnel volume and conversion through SEO, paid media, and content, while improving marketing efficiency and attribution.
Key achievements:
• Managed and executed multi-channel campaigns across SEO, content, paid ads, and email nurturing
• Increased inbound pipeline through blog content, white papers, case studies, and targeted landing pages
• Led paid acquisition across Google Ads, LinkedIn, Capterra, Software Advice, and Bing
• Analyzed funnel metrics (conversion rates, CPL, CAC, lead-to-win ratio) and optimized spend accordingly
• Collaborated with Sales on outbound campaigns and persona ta - TDigital Marketing/SEO SpecialistTailwind Transportation Software LtdMar 2015 - Jul 2016 (1 year 5 months)First marketing hire responsible for building digital marketing from the ground up. Focused on lead generation, SEO, and brand awareness through PR and targeted content.
Key achievements:
• Generated consistent inbound leads through SEO, SEM, and content marketing
• Achieved first-page Google rankings for core industry terms through copywriting and backlink strategy
• Managed paid and organic campaigns across search and social to support the Sales pipeline
• Owned PR and communications strategy to raise Tailwind’s visibility in the transportation software space
• Managed marketing budget, optimized ROI, and reported on key performance metrics - VDigital Media Strategist (Contract)Visual CapitalistApr 2014 - Aug 2014 (5 months)• Optimized on page content to achieve higher organic rankings
• Performed successful PR and media outreach to have content shared in order to increase website traffic, engagement, and conversions
o Content shared by Forbes, New York Times, Globe and Mail, Huffington Post, Business News Network, Zero Hedge, New York Post, Inc, Daily Hive, CNet, and more
• Managed social media and community engagement
• Daily email campaigns sent to 16,000+ subscribers
• Liaised with customers to understand their needs, researched content, and created briefs - BProject ManagerBrentwood Real Estate DevelopmentDec 2013 - Feb 2015 (1 year 3 months)• Managed full cycle construction of multi-family residential property
• Procured and purchased all materials and goods
• Interviewed and hired over forty independent contractors
• Performed Receiving and Inventory Analysis in order to ensure proper billing and accounting
• Managed and allocated budget and vendor payments
• Supervised site in order to enforce timeline of completion
• Attended to all legal matters and liaised with City Hall to ensure site and construction was to code
• Developed property on schedule and under budget - Account ManagerXeroxMay 2013 - Dec 2013 (8 months)• Prospected for new sales opportunities through in person cold calling, follow up phone calls, emails, and self-generated marketing campaigns
• Provided superior client service and care to over 200 clients
• Presented appropriate solutions for document management problems through consultations and written proposals - Business Marketing Manager & ContributorSurreySep 2012 - Nov 2014 (2 years 3 months)• Created engaging content centered around the Surrey community to build a loyal readership
• Developed video and written content to promote products of sponsors
• Managed Surrey 604 social media platforms and grew online engagement
• Developed brand and digital growth strategy - Marketing Coordinator (Intern)Massive Media IncAug 2012 - Dec 2012 (5 months)• Generated over 20,000 hits for articles written for Best Buy Plug-In Blog and MassiveLiving.tv
• Raised awareness for Massive Media's brand by producing segments for Global TV's Tech Talk
• Developed blog content for both internal marketing purposes and clients
Education
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- Search Engine Marketing Certificate, Search Engine MarketingBrainStationAdvanced education in SEM, SEO, PPC, data analysis, and developing digital strategies.
- Diploma in AccountingThe University of British ColumbiaEducated in fundamentals of accounting, financial reporting, and financial management.
- Bachelor of Business Administration (BBA, Marketing ConcentrationSimon Fraser UniversityEducated in all fundamental disciplines of business. Focused education in marketing for my senior year; topics covered include marketing strategy, B2B marketing, new product development, consumer behaviour and market research.