Tori Murphy

Enterprise Business Development Representative

Sardine

Mar 2026 - Current (6 months)

AI decision platform for Fraud, Compliance (KYC/AML) & Credit. Focused on strategic relationship building with C-suite and fraud/compliance decision-makers worldwide, enterprise sales cycles, and expanding Sardine's footprint in high-growth markets.

Enterprise Relationship Manager, Retirement Care

Gusto

Nov 2025 - Current (10 months)

Gusto acquired Guideline 11/3/25

Enterprise Relationship Manager, Gusto Retirement

Gusto

Nov 2025 - Mar 2026 (5 months)

Gusto acquired Guideline 11/3/25 • Trained the largest new-hire class (8), with intensive hands-on support in-office 2 days/week plus remote case QA and shadows, all during peak season • Salesforce Metrics incl. CSAT, TFIR, TFRES, ART are met or exceed expectations 90% of the time • Annual Plan Administration SME: attends weekly XFN meetings alongside senior team members, advocating for workflow/product improvements, and communicating changes/updates back to the team • Regular handling of complex escalations and corrections involving payroll integrations and IRS/DOL regulations • Strong communication skills and attention to detail required to assist Enterprise-level clients with complex profit share calculations, plan amendments, correctio

Enterprise Relationship Manager

Guideline

Feb 2025 - Nov 2025 (10 months)

• Manages a dedicated book of business of Enterprise level clients (large employers, multi-entity employers). • Consults on 401(k) plan design/health and other complex topics (e.g. profit sharing, corrections, plan amendments, compliance testing) while reducing client churn. • Projects: improving internal desktop procedures/SOPs, Annual Plan Administration (SME) • Recognition: Jan, Feb, Mar, May, July, August 2025: #1 highest CSAT rating July, August, September 2025: Most Inbound Calls 2025 Annual Performance: highest individual CSAT average of 97% Google Reviews: 1. https://share.google/TZJ6bJLA9LoXdOnU5

Client Relationship Manager

Guideline

Jan 2024 - Feb 2025 (1 year 2 months)

• Manages client experience and retention of clients who are 401k plan sponsors, consultant for plan design/health, and handles complex topics (such as profit sharing, corrections, plan amendments, compliance testing, etc.) for Guideline's 50,000 plans managing over $10 billion in plan assets. • Worked cross-functionally with engineering team to advocate creation of a product option that improved client billing outcomes for over 45,000 plans. • May 2024: highest CSAT, most cases closed, most inbound calls on team in under 5 months since hire date. • Contributed to a team 90%+ CSAT average for over 16 months, well above industry average.

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UX/UI Designer | Improving the concert search experience on web

Memorisely | Sofar Sounds

Jan 2023 - Mar 2023 (3 months)

• Wrote a research interview script and conducted user interviews • Synthesized data with tagging taxonomy and affinity maps in Dovetail • Conducted a usability audit and information architecture of the existing product • Mapped existing and improved user flows • Created Wireframes and a hi-fidelity web prototype • User tested the new product with Maze and ideated improvements

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UX/UI Designer

Memorisely | OpenTable, Sofar Sounds

Nov 2022 - Mar 2023 (5 months)

OpenTable • Conducted a usability audit of the existing OpenTable mobile app, competitor benchmarking and SWCDUO analysis • Mind maps, Crazy 8's brainstorming, and priority matrices as part of the ideation process • Created wireframes and high-fidelity prototypes in Figma • Gathered feedback and usability testing using Maze Sofar Sounds • Wrote a research interview script and conducted user interviews • Synthesized data with tagging taxonomy and affinity maps in Dovetail • Conducted a usability audit and information architecture of the existing product • Mapped existing and improved user flows • Created Wireframes and a hi-fidelity web prototype • User tested the new product with Maze and ideated improvements

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UX/UI Designer | Increasing table bookings by connecting users to friends' reviews

Memorisely | OpenTable

Nov 2022 - Feb 2023 (4 months)

• Conducted a usability audit of the existing OpenTable mobile app, competitor benchmarking and SWCDUO analysis • Mind maps, Crazy 8's brainstorming, and priority matrices as part of the ideation process • Created wireframes and high-fidelity prototypes in Figma • Gathered feedback and usability testing using Maze

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Customer Success Manager

Fit Coach Pro & LVLTN Coaching

Feb 2021 - Current (5 years 7 months)

• Managed a dedicated book of business, consistently achieving a 98% customer satisfaction rate and retaining over $100k of business annually. • Assessed regular feedback with customer surveys, feature and integrations requests, and usage analytics to meet customer needs and reduce churn rate. • Worked cross-functionally with other teams to analyze client data to identify trends and opportunities for improvement, resulting in higher client retention and satisfaction. • Streamlined the onboarding process, reducing onboarding time by 50%. • Developed and conducted product demos, enabling customers to understand the value proposition and functionality of our solutions, leading to quicker adoption and conversions. • Recognized in 2023 as Most

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Client Account Manager, Fitness Coach

Fit Coach Portal & Level TEN Coaching

Feb 2021 - Current (5 years 7 months)

• Manages a portfolio of 40+ clients in a startup, consistently achieving a 98% customer satisfaction rate and generating over $100k annually in new business. • Leverages sales pipeline capturing over $30k annually in upsells and downsells. • Assesses regular feedback with customer surveys, feature and integrations requests, and usage analytics to meet customer needs and reduce churn rate. • Works cross-functionally with other teams to analyze client data to identify trends and opportunities for improvement, resulting in higher client retention and satisfaction. • Streamlined the onboarding process, reducing onboarding time by 50%. • Develops and conducts product demos, enabling customers to understand the value proposition and functional

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Customer Success Manager, Health Coach

Fit Coach Pro & LVLTN Coaching

Feb 2021 - Current (5 years 7 months)

• Managed a dedicated book of business, consistently achieving a 98% customer satisfaction rate and retaining over $100k of business annually. • Assessed regular feedback with customer surveys, feature and integrations requests, and usage analytics to meet customer needs and reduce churn rate. • Worked cross-functionally with other teams to analyze client data to identify trends and opportunities for improvement, resulting in higher client retention and satisfaction. • Streamlined the onboarding process, reducing onboarding time by 50%. • Developed and conducted product demos, enabling customers to understand the value proposition and functionality of our solutions, leading to quicker adoption and conversions. • Recognized in 2023 as Most

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Cultural English Language Assistant

North American Language and Culture Assistants Program

Oct 2020 - Jun 2021 (9 months)

• English teaching assistant in Andalusia, Spain for 5th-6th grade • Adapted English lesson plans to different learning styles of students • Responsible for lesson planning, project management, leadership, presentation

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Client Success Manager & Founder

The Fit Trials LLC

Aug 2019 - Current (7 years 1 month)

• Independently operated a profitable online business, using various SaaS tools and digital marketing skills that produced over $8k in monthly sales as a solo entrepreneur. • Generated a sales pipeline of over $60k annually by preparing and delivering over 30 engaging online workshops annually that increased lead generation and new business. • Proactively tracked KPIs and ROI to make strategic, data-driven decisions that met business objectives and drove business growth from zero to multiple-figure revenue. • Reduced customer churn rates with exceptional communication skills, customer service, conflict resolution, and innovative solutions based on weekly feedback. • Led contract negotiations for all new clients which nearly doubled client r

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Founder, Health Coach

The Fit Trials LLC

Aug 2019 - Feb 2021 (1 year 7 months)

• Independently operated a profitable online business, using various SaaS tools and digital marketing skills that produced monthly recurring revenue. • Generated a sales pipeline by preparing and delivering over 30 engaging online workshops annually that increased lead generation and new business. • Proactively tracked KPIs and ROI to make strategic, data-driven decisions that met business objectives and drove business growth from zero to multiple-figure revenue. • Reduced customer churn rates with exceptional communication skills, customer service, conflict resolution, and innovative solutions based on weekly feedback. • Led contract negotiations for all new clients which nearly doubled client retention rate.

Personal Trainer

24 Hour Fitness

Oct 2016 - Sep 2019 (3 years)

• Demonstrated strong ability to build and maintain customer relationships, resulting in over $75,000 in new business annually, and over $300,000 in just under 3 years. • Led a successful group training program that achieved the highest sales in the district, showcasing a knack for driving engagement and customer satisfaction. • Completed over 1500 hours in a client-facing role, developed exceptional interview skills, and delivered value to clients, which increased new business and client retention. Show less

Manufacturing Engineer Intern

IM Flash

May 2016 - Aug 2016 (4 months)

• Developed automated report to optimize reticle loading for 30+ tools that run on 24 hour cycles • Increased wafer output and decreased cycle time increasing factory production • Daily, advanced use of Microsoft Excel and Tableau using pivot tables, graphs, and charts

Operations Analyst, Asset Management Co-Op

Goldman Sachs

Jan 2016 - May 2016 (5 months)

• Goldman Sachs Asset Management (GSAM) - Asset Servicing team • Singularly managed the end-to-end processing of multi-million dollar corporate, municipal, and government bonds for 100+ institutional clients. • Responsible for setups of corporate actions (e.g. stock-splits, mergers, rights distributions, etc.) which required meticulous attention to detail and adherence to strict deadlines. • Conducted data quality project on SWIFT messaging using Microsoft Office applications and other industry-specific software including InvestOne and Bloomberg Terminal. Show less

Volunteer/Work for Trade

Salt Lake Power Yoga

Sep 2015 - Dec 2015 (4 months)

• Cleaning, laundry, organizational duties • Communicating/attending studio events and promotions • Incentivizing membership outside the studio

Administrative Intern

Capital Lumber

Sep 2015 - Nov 2015 (3 months)

• Recorded accounts payable, invoicing, and inventory • Communicative duties about purchase orders and receiving

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Hostess and Busser

Jan 2015 - Sep 2015 (9 months)

Strict attention to detail, timeliness, and efficiency while being guest-oriented and professional.

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Line Server

May 2014 - Dec 2014 (8 months)

• Frequently received award for most excellent work ethic/efficiency and customer service of the shift • Increased sales through effective communication, speed, good hospitality measures, and upselling • Employed at the store that records highest profits company-wide

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Survey Interviewer

High Point University Survey Research Center

Jan 2014 - Apr 2014 (4 months)

• Employed professional telephone etiquette when communicating with interviewees • Exercised technical knowledge of the online phones/headsets and survey database functions • 17 completed surveys in four hours during first day on the job

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