Alex Merutka

I’m the Founder & CEO of CRAFTSMAN+. Creative is the last under optimized lever. Every ad business needs creative infrastructure to drive meaningful performance. We are AI Creative Infrastructure for brands and ad businesses. We’re not just shipping more creatives—we’re rewriting how performance teams scale. Backed by partnerships with Meta, Google, and TikTok, we’ve engineered a platform that turns friction-heavy creative workflows into data-backed, scalable growth engines. It’s the reason we landed on Forbes 30 Under 30, Deloitte Fast 500, and Inc. 5000—and why top brands trust us to accelerate what actually moves the needle. Before CRAFTSMAN+, I led user acquisition and programmatic at AppLovin—managing $2B+ in ad spend and helping scale the company from Seed to $29B IPO. I also founded Node Ventures, a startup studio backing breakout ideas with speed and unfair distribution. Contributor to Bloomberg, Business Insider, and FoxNews. Member of YPO. Always building, always optimizing.