Simon Crowther

I’ve spent 18 years with i-nexus, helping grow it from a five-person start-up with no customers into a SaaS company supporting more than 40 enterprise clients across North America and Europe. Typical enterprise deployments involve up to 2,000 users, helping leadership teams turn strategy into execution at scale. As CEO, I led the company’s growth to around 100 employees worldwide, opened a North American office that drove strong revenue gains, and took the business public, raising £10m from institutional investors and building long-term relationships with our shareholder base. Over time, we moved the business toward recurring revenue, adding subscription, freemium, and pay-as-you-go options to reach new customers. I also built a customer success team from the ground up so clients saw real value, not just from using the software day-to-day but in the results they could show at board level. COVID was a major test, but we came through it, maintaining our international footprint, retaining our people, and continuing to innovate. More recently, I’ve led the launch of Strategy Cards, a self-serve SaaS platform designed for scale, while working closely with boards, investors, and executive teams to keep governance, transparency, and growth at the centre of how we operate. Core strengths: scaling digital platforms, international expansion, IPO & institutional fundraising, SaaS & subscription models (LTV, CAC, ARPU), and leading cross-functional teams at scale. I thrive in entrepreneurial, fast-moving environments where autonomy, accountability, and disciplined growth go hand-in-hand.