Ireland McCaughey

Ireland McCaughey is the Co-Founder, COO, and CMO of Launderette New York, a modern laundry brand built at the intersection of design, operations, and community. Since launching the company, she has led its go-to-market strategy and operational build-out, helping the business reach profitability within its first year. Ireland grew Launderette’s social media presence to over 13,000 followers in six months and has built a personal following of 15,000+ across platforms. Her work has been featured in The New York Times, and she has appeared on the Female Founders World and WGSN podcasts. She brings a background in medical sales and brand strategy, and is passionate about helping overlooked industries evolve through thoughtful branding, systems, and execution.