Maritess Goellnitz
Maritess Goellnitz
About
Detail
Head of Marketing
Calgary, Alberta, Canada
Being a strategy-minded, results-focused, and a proactive leader brought me to a leading role in marketing. I act as a marketing change agent -- not only focusing on building brands, making advertising more effective, and market research, but also leading our company-wide change in response to changing buying patterns, stepping up efforts to shape our company’s public profile, managing complexity, and building new marketing capabilities throughout our company as a whole.
My role involves crafting strategies for digital, advertising, and communications, (and at times, creatives too) designed to achieve corporate vision and goals set by stakeholders, and implementing organization’s marketing campaigns; it involves knowing and analyzing who our target audience is and what their characteristics are. Completing marketing projects on time is crucial, but at the end of the day, bringing in profits for the company is the key.
With more than three decades of experience in business management, marketing strategy and implementation, research & advisory, quality engineering and management, functional and operations management and customer service, serving different industries, I'm passionate about my work and take pride in my contributions to the growth and success of the businesses I worked for.
Outside of the office, I'm constantly enhancing the proficiency of my third language, German. German is not an easy language for me, but aiming to achieve a C-level proficiency.
My areas of expertise include:
• Marketing strategy development and execution (SEO, SEM, SMM. Inbound marketing)
• Global Strategic Alliances | Vendor / Client Relations
• Business Management | P&L Management | National/regional Sales | Business Development
• Product strategy development and management | Product marketing management
• Operations Management | Project Management
• Total Quality Management | Software Quality Engineering
• Design For Six Sigma | Process Improvement
My role involves crafting strategies for digital, advertising, and communications, (and at times, creatives too) designed to achieve corporate vision and goals set by stakeholders, and implementing organization’s marketing campaigns; it involves knowing and analyzing who our target audience is and what their characteristics are. Completing marketing projects on time is crucial, but at the end of the day, bringing in profits for the company is the key.
With more than three decades of experience in business management, marketing strategy and implementation, research & advisory, quality engineering and management, functional and operations management and customer service, serving different industries, I'm passionate about my work and take pride in my contributions to the growth and success of the businesses I worked for.
Outside of the office, I'm constantly enhancing the proficiency of my third language, German. German is not an easy language for me, but aiming to achieve a C-level proficiency.
My areas of expertise include:
• Marketing strategy development and execution (SEO, SEM, SMM. Inbound marketing)
• Global Strategic Alliances | Vendor / Client Relations
• Business Management | P&L Management | National/regional Sales | Business Development
• Product strategy development and management | Product marketing management
• Operations Management | Project Management
• Total Quality Management | Software Quality Engineering
• Design For Six Sigma | Process Improvement
