Maria Savina
About
Detail
Head of Brand Marketing
Lisbon, Portugal
Résumé
Jobs
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Head of Brand MarketingTheSoul GroupJan 2024 - Jun 2026 (2 years 6 months)- Own global brand and employer brand strategy supporting international hiring and company growth.
- Manage global social media presence across LinkedIn, Instagram, Facebook, and TikTok.
- Lead cross-functional collaboration across HR, Marketing, IT, and senior leadership to deliver integrated campaigns and communications.
- Launch and manage multi-market campaigns combining paid media, social platforms, influencer collaborations, and content marketing.
- Led the launch and rebranding of multiple corporate websites within TheSoul Group — overseeing messaging, SEO optimization, copywriting, and content architecture.
- Led content creation, including scriptwriting and copywriting for internal and external company vide- Head of Employer BrandingTheSoul GroupJul 2021 - Jan 2025 (3 years 7 months)- Built the global employer brand function from scratch — team structure, EVP framework, content governance, and brand processes for a company of 2,500+ employees across 80+ countries.
- Developed and launched the company's Employee Value Proposition (EVP).
- Built and launched the global career site integrated with ATS platforms, increasing site traffic by 60%.
- Executed an actors and videographers recruitment campaign across Europe (OOH, performance marketing, influencer) — increasing applications by 8× in 3 months.
- Produced TikTok & IG campaigns — growing organic talent community by 180% in 3 months (from 5,000 to 14,000 followers).
- Launched internal employee recognition programs with 80% employee participat - Head of Employer Brand & Talent Communications, CIS regionEYJul 2018 - Jun 2021 (3 years)- Improved employer ranking from #17 to #5 in Universum & Changellenge rankings, achieving #1 position among Big Four companies.
- Led employer brand and talent communications strategy for 5,000 employees across 11 countries.
- Built student recruitment infrastructure (online and offline events), growing early career candidate database from 6,000 to 120,000 students (20×).
- Launched creative internal HR communication campaigns with leadership as a function.
- Grew social media following from 8,000 to 30,000 across platforms and reduced cost per application by 30%.
- Led regional rollout of the new global career site, including localization, content governance, and alignment with recruiting strategy.
- Oversaw - Employer Brand SupervisorEYOct 2016 - Jul 2018 (1 year 10 months)- Launched EY Russia Careers mobile application, improving candidate experience and early career engagement.
- Managed social media channels supporting employer brand awareness and student recruitment across Russia.
- Developed partnerships with universities and student organizations. - Senior Employer Brand SpecialistEYOct 2014 - Oct 2016 (2 years 1 month)- Managed social media channels, supporting regional employer branding campaigns and increasing audience engagement.
- Designed and executed student engagement initiatives, reaching 10,000+ participants annually.
- Developed and launched email marketing campaigns targeting a database of 25,000 students.
- Led regional finals and coordinated end-to-end application processes for multiple global competitions.
- Delivered presentations and hosted career days across leading Russian universities.
- Launched branded merchandise lines and managed associated budgets.
- Maintained content updates on the EY Russia careers website. - Junior Employer Brand SpecialistEYMar 2013 - Sep 2014 (1 year 7 months)
- Recruitment SpecialistAnheuserBusch InBev SUN InBevDec 2011 - Feb 2013 (1 year 3 months)- Coordinated employer branding campaigns and the Campus Ambassador Program for Russia and the Ukraine.
- Organised pre-screening and assessment centres for the Global Management Trainee Program.
- Developed promotional materials for recruitment events. - TraineeFutureTodayAug 2011 - Dec 2011 (5 months)- Planned and executed projects, including development of creative concepts.
- Managed internet advertising campaigns to support marketing initiatives.
- Participated in promotional activities and campaign execution.
- Conducted telephone interviews as part of screening and outreach processes.
- Managed and maintained databases, ensuring data accuracy and organisation.
Education
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- LinguisticsMoscow Aviation Institute National Research UniversitySep 2010 - Jun 2012 (1 year 10 months)
- Finance and Financial Management ServicesMoscow Aviation Institute National Research UniversitySep 2007 - Jun 2012 (4 years 10 months)