Kelsey Peterson

VP, Customer Success

Ashby

Feb 2023 - Current (3 years 7 months)

• Lead all post-sale experience - Customer Success Management, Support, Professional Services, Contract Management, and Customer Education • Prioritize the customer experience with NRR and GRR as primary KPIs

Chief Member

Chief

May 2023 - May 2024 (1 year 1 month)

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

SVP, Customer Success

Crosschq

Dec 2022 - Feb 2023 (3 months)

• Ensure the customer remains at the forefront of strategic decisions • Prioritize customer health; identify & optimize usage metrics to ensure core module activation while driving upsell & cross-sell as appropriate • Build Scaled & Enterprise customer segments (and programs accordingly) • Partner with Product to incorporate customer feedback, with Sales to identify growth opportunities, and with Customer Marketing to build customer delight program

VP, Customer Success

Crosschq

Jun 2022 - Dec 2022 (7 months)

Head of Customer Success

Crosschq

Jun 2021 - Jun 2022 (1 year 1 month)

Manager, Strategic Partner Enablement and Operations

HubSpot

Jun 2020 - Jun 2021 (1 year 1 month)

• Report into SVP of Business and Corporate Development, focus on expanding and enhancing HubSpot's growth via strategic alliances • Responsible for setting the strategy and executing new enablement programs that maximize strategic technology partner engagement • Design, develop and manage these new models to drive company objectives across awareness, sales and customer success

Principal Customer Success Manager, Strategic Accounts

HubSpot

Jun 2019 - Jun 2020 (1 year 1 month)

• HubSpot's Strategic Accounts team is the highest-touch model among our Customer Success organization; this role relies on collaborating and consulting with our highest spend, most sophisticated customers • Manage 25 customers (representing $2.5MM ARR) • Facilitate cross-sell and upsell, customized according to customers' unique needs and growth opportunities • Serve as an advocate for Enterprise, upmarket customers internally within HubSpot's leadership team

Senior Customer Success Manager

HubSpot

Oct 2018 - Jun 2019 (9 months)

• Manage $2.7MM in annual recurring revenue for HubSpot across 120 customers • Mentor Customer Success new hires as part of the HubSpot Customer Success New Hire Training Program and lead new hire training sessions

Customer Success Manager

HubSpot

Sep 2017 - Oct 2018 (1 year 2 months)

• Propel Inbound strategies for B2B and B2C customer marketing and sales initiatives, managing more than 100 enterprise-level HubSpot customers across a four-tool platform suite (Marketing, Sales, Service, CMS) • Specialize in lead generation via SEO, Local SEO, email marketing, conversion optimization, social media, and downloadable assets such as webinars, eBooks, and videos while collaborating with HubSpot Sales and Renewal Management to drive increased revenue and cross-platform product adoption

Consultant

Vital Design

Dec 2016 - Sep 2017 (10 months)

• Planned, managed and executed upon Inbound Strategies for B2B and B2C clients' quarterly calendars • Specialized in lead generation via SEO, Local SEO, email marketing, conversion optimization, social media, and downloadable assets such as webinars, eBooks, and videos • Generated analysis and reporting on KPI's 3x/quarter per customer (it's all about the stats)

Account Manager

Vital Design

Mar 2016 - Dec 2016 (10 months)

• Facilitated all phases of the design and development of websites from inception (strategy and kickoff) through completion (beta and launch) • Offered recommendations and implementation of marketing strategy, brand architecture and logo design

S

Choroeographer & Instructor

Sole City DanceJoy of Dance

Sep 2013 - Jun 2019 (5 years 10 months)

• Teach 100+ students annually in an array of classes ranging from five to twenty students each • Specialize in hip hop, jazz, contemporary, lyrical, and tap

Project Manager

genius switch studio

Jun 2013 - Mar 2016 (2 years 10 months)

• Analyzed and improved internal business processes and workflows • Created and ensured production schedules and deliverables • Trained clients to understand and utilize Content Management Systems (WordPress and Drupal)

Analytical Sales

Cass Information Systems

Jun 2012 - May 2013 (1 year)

• Identified potential revenue through data analysis via Tandem and Salesforce & constructed sales forecast • Led sales of contractual expedite service to selected clients across the nation • Increased revenue by more than $100,000 through negotiating service rates

Mellon Grant Research

College of the Holy Cross

May 2011 - Aug 2011 (4 months)

• Researched and produced an academic audiovisual website to categorize Spanish cinematographic terminology with supporting video examples • Awarded 2012 Best Media Prize at Yale University by New England Council for Latin American Studies

Multimedia Resource Center & Audio-Visual Department

College of the Holy Cross

Sep 2010 - May 2013 (2 years 9 months)

• Responsible for multimedia resources/equipment, event production, audio recordings, projection functioning, and troubleshooting

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