Vaishnavi Modi

Founder

Connect Co Company

Aug 2018 - Current (8 years 1 month)

Connect.co, a creative-first digital marketing agency helping brands scale with purpose and personality. At Connect.co, we specialize in: -Social Media Management -Performance Marketing (Meta & Google Ads) -Brand & Content Strategy -Influencer Collaborations -Web & Digital Experiences From building niche personal brands to running digital campaigns for luxury fashion, wellness, beauty, interiors, and tech, we bring brands to life through storytelling, data, and design. Whether it’s launching a new collection or amplifying a campaign for Dubai Fashion Week, we deliver measurable impact and visibility. Let’s connect if you’re building something powerful and need a creative partner to grow it.

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Lead - Influencer Marketing & Social Media Strategy

Ada by Mehar

Nov 2024 - Jun 2025 (8 months)

As the Head of Influencer Marketing and Communications, I specialize in creating and managing strategic partnerships with influencers to amplify brand narratives and foster authentic audience connections. I lead end-to-end campaign development, from ideation to execution, ensuring alignment with brand objectives and KPIs. In addition to influencer marketing, I collaborate with the social media team to design impactful strategies that resonate with target audiences. Leveraging analytics, trend insights, and creative storytelling, I help optimize content performance and strengthen the brand’s presence across platforms.

Social Media Manager

iDiva

May 2023 - Dec 2024 (1 year 8 months)

1. Content Ideation & Planning: • Brainstormed and executed trending ideas for: • Third-party reels, image memes, tweets, and text-based content designed to maximize virality and engagement. • Developed and maintained a dynamic content calendar to ensure consistent posting across all IPs! • Ideated and executed timely trending content for major cultural moments like the Ambani wedding,IIFA, and LFW. 2. Content Creation & Execution: Created and posted trending reels daily, ensuring consistent views above 500k by: • Analyzing historical data to identify successful trends and adjusting strategies accordingly. • Producing 20 reels within 2 hours for the Ambani wedding to ensure maximum engagement. • Produced viral content, including: • Janhvi

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Founder

Luxe You

Jan 2020 - May 2023 (3 years 5 months)

After graduating and returning to India in 2019, I founded Luxe & You with a vision to bridge the gap between global fashion and the Indian market. Luxe & You started as a platform to import and showcase international brands like Oh Polly, House of CB, and other premium UK labels, catering to the growing demand for high-quality, trend-driven fashion in India. Achievements include: • Successfully launching an independent store that brought global fashion brands to Indian customers. • Building partnerships with renowned UK fashion houses, ensuring a curated and exclusive shopping experience. • Establishing Luxe & You as a go-to destination for international, luxury-inspired fashion. Through Luxe & You, I’ve been able to combine my passion f

Event Coordinator

University of Manchester Students Union

Oct 2018 - Aug 2019 (11 months)

Intern

Balaji Telefilms Ltd

Apr 2017 - May 2017 (2 months)

Intern

Jindal Saw Limited

Oct 2016

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Intern

Raell Padamsees ACE Productions

Apr 2016 - May 2016 (2 months)

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Internship Trainee

Simplex Coke Refractory Pvt Ltd

Oct 2015 - Nov 2015 (2 months)

About

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