Aashima Praveen

Interim Head of Marketing, Somnia

Improbable

Jul 2026 - Current (2 months)

CMO’s Office

Improbable

Jun 2026 - Current (3 months)

Venture Scout

Grishin Robotics

May 2023 - Current (3 years 4 months)

Scout for Grishin Robotics - looking to speak with Europe based founders and industry experts in consumer tech companies! www.grishinrobotics.com

Associate Director | Growth Product Marketing

Bumble

Mar 2023 - Dec 2025 (2 years 10 months)

Leading the team to drive product awareness, GTM, user retention and revenue growth for Bumble across Product Marketing and Lifecycle (CRM) Marketing

Senior Growth Product Marketing Manager | Bumble

Bumble

Mar 2022 - Feb 2023 (1 year)

Managing consumer growth marketing, subscriptions and engagement campaigns for Bumble

Senior Product Marketing Manager | Badoo

Bumble

Nov 2020 - Feb 2022 (1 year 4 months)

First PMM hire responsible for re-positioning Badoo and scaling the function. Led product growth initiatives, go to market strategy and launch campaigns for Badoo, globally.

Senior Product Marketing Manager

Revolut

Dec 2019 - Nov 2020 (1 year)

First PMM hire at Revolut, driving global awareness and adoption for Revolut's Retail payments products along with Premium subscriptions, Insurance, Investing, Crypto and Junior app

Partner Marketing Manager | Uber Eats US

Uber

Jan 2019 - Sep 2019 (9 months)

Marketing Manager, Enterprise Restaurant Partners for UberEats in United States » Developed a channel marketing strategy & competitive investment portfolio to deploy multi million dollar promotional budget resulting in delivery orders growth across restaurant chains in the US » Planned, managed & allocated budgets for US wide go-to-market campaigns for strategic partners by building an end to end campaign execution process involving cross-functional business leaders » Built relationships with restaurants to understand industry trends & business needs thereby unlocking partner marketing investment for co-marketing campaigns on Uber Eats in H1 » Led the methodology & tools development to measure ROI & efficiency of marketing campaigns and c

Marketing Associate | Uber Rides India

Uber

Apr 2018 - Dec 2018 (9 months)

Marketing Coordinator | Uber Rides India

Uber

Oct 2016 - Mar 2018 (1 year 6 months)

» Driving demand growth by 2x for Rajasthan hub through tactical marketing campaigns and partnerships » Defining product and brand marketing strategy and roadmap for the hub and media mix across ATL, BTL and digital channels. » Planning and executing price proposition led campaigns to support sharp growth in trips through stakeholder management across central teams, city operations and local agencies. » Establishing brand and strategic partnerships and innovations at a hub level to support demand growth » Regularly analysing the impact of the campaigns and reporting it to inform an improved marketing strategy and decision making » Reducing rider side support tickets and appeasement costs by 50% through city led experiments in 6 mont

Associate | Brand Marketing

nearbuy formerly Groupon India

Jul 2015 - Sep 2016 (1 year 3 months)

» Launched the new brand and ensured successful migration of 100% active consumers from Groupon, as part of the rebranding process across multiple communication channels. » Planned, executed & measured the annual marketing activities calendar including ATL, BTL and digital brand campaigns by liaising with internal teams and creative agencies, thereby increasing the direct/organic brand traffic and new customers. » Developed creative & content/ORM strategy and process playbook for various campaigns with a consumer research focus and insight led approach. » Spearheaded social media strategy roadmap and successfully implemented innovative low budget social media led campaigns and raffles along with various partners resulting in new customer ac

Summer Intern

JSW Steel Ltd

May 2014 - Jul 2014 (3 months)

• Worked on the project ‘Key Motivators for JSW Employees’ • Conducted a quantitative research across 3 locations and 162 employees • Administered the Gallup Q12 questionnaire on 162 employees • Compared employee engagement across locations and management levels • Analysed various motivators/deterrents for JSW across management levels • Advised a three year engagement plan to increase profitability by 21%

Digital Marketing Intern

Existential Labs

Apr 2014 - Apr 2015 (1 year 1 month)

• Developed website design and digital strategy for the company • Developed the social media marketing strategy along with SEO checkups • Established their social media presence across platform, delivering an increase in online visibility • Developed SEO articles, content along with CMS management • Developed presentations and brochure content and layout for company products

Specialized Unit President, FLAME

AIESEC India

Jan 2014 - Jan 2015 (1 year 1 month)

• Established a team to deliver leadership experiences • Marketed AIESEC in a three day college fest • Executed Online and offline branding of AIESEC in FLAME • Formulated the marketing plan for the year • Supervised the HR, Operations and Marketing teams • Delivered increase in the number of international internships by 40%

E

Marketing Intern

Elmadina for Performing and Digital Arts

May 2013 - Jun 2013 (2 months)

• Designed an international arts festival • Designed the marketing strategy for the NGO • Worked for social media and event marketing • Raised funds for the NGO

Technical Writer, Zero Carbon Resorts

GrAT Gruppe Angepasste Technlogie

Jun 2012 - Jul 2012 (2 months)

• Developed web content for the official website • Monitored social media marketing of the NGO • Executed energy audit programs and energy solutions for SMEs • Organized outreach programs and briefing sessions regarding sustainable tourism

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