Will Fanguy

Senior Content Designer - AI Systems

Glassdoor

Aug 2025 - Current (1 year)

I support cross-functional efforts that involve system prompt content design, content testing, and interface copywriting. My work focuses on designing helpful, on-brand experiences powered by large language models (LLMs). I help shape the language AI systems use to interact with users, guide users through new experiences, and test content for clarity and tone. - Collaborate with designers, researchers, developers, and PMs to create system prompts, CTAs, and UX copy across AI surfaces - Contribute content design guidance with clarity and humility, collaborating closely with PMs, engineers, and designers - Shape and test system prompts to improve clarity, utility, and tone of AI-generated content - Document and share content strategy and rati

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Senior Content Designer

Words Good for Money

Jun 2025 - Current (1 year 2 months)

- Provide content strategy and UX writing services for enterprise clients across financial services, AI platforms, and SaaS products. - Led comprehensive design system modernization projects, establishing scalable content standards and frameworks adopted by 20+ product teams. - Specialize in B2B2C content experiences, conversational UX for AI-driven platforms, and large-scale user research initiatives. - Developed breakthrough behavioral models and pioneered AI-enhanced research methodologies that transformed client understanding of customer journeys. - Create content guidelines, voice and tone frameworks, and information architecture solutions that improve user task completion and reduce support costs for enterprise software products. Form

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Sr. Content Strategist

Jun 2023 - Jun 2025 (2 years 1 month)

At g2o, I led content strategy initiatives for enterprise design systems, focusing on modernizing the internal design system and accompanying documentation for a large regional bank. Over 24 months, I transformed outdated technical documentation into clear, actionable guidance that enhanced adoption, understanding, and accessibility across design and development teams. Working in Figma and Supernova, I researched, drafted, and tested UX documentation that improved adoption and usability metrics while ensuring WCAG compliance and global applicability. Working closely with cross-functional teams, I developed comprehensive content strategies that served both immediate implementation needs and long-term scalability goals. I collaborated with UX

Teaching Assistant

The University of Texas at Austin

Sep 2022 - Nov 2022 (3 months)

Volunteer teaching assistant for Advanced Design Thinking

Content Designer

Project Healthy Minds

May 2021 - Sep 2021 (5 months)

Content Designer, Cloud and Cognitive Software

IBM

Jan 2019 - May 2023 (4 years 5 months)

While on the Watson Customer Cares team, I've worked to coordinate voice, tone, and content for Watson Assistant and Watson Discovery, two AI-driven offerings that are essential to IBM’s Journey to Hybrid Cloud initiatives. Prior to that, I spent two years in the Design Program Office working on designer-led and designer-oriented initiatives. My time was split between curriculum design for our designer onboarding program Patterns and working on programs and systems focused on designing excellent experiences for users across business units. I was also responsible for external channel communications and strategy for platforms like Twitter (@IBMDesign) and Medium (Design at IBM). I created guidelines for the use of these platforms and educated

Digital Content Writer / Content Strategist

InVision

Nov 2017 - Dec 2018 (1 year 2 months)

* Craft compelling, audience-specific copy & content for a wide range of mediums, including but not limited to: event announcements, blog posts, thought leadership/longform articles, company announcements, & much more * Drive an increase in site visits by identifying topics & subject matter relevant to our target audience * Provide editing insight & expertise for content across a wide range of mediums * Ensure consistent brand voice & tone across all relevant materials * Participate in brainstorming sessions & creative brief development both within marketing & across departments * Collaborate with project stakeholders & team members to develop creative content & unique solutions for marketing & sales

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Content Marketing Coordinator

May 2017 - Nov 2017 (7 months)

I manage the content and marketing communications for multiple user group organizations. My responsibilities include social media messaging, weekly and quarterly newsletters and e-publications, website content management and strategy, and virtual and onsite event planning and coordination.

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Marketing Director

Feb 2017 - Feb 2018 (1 year 1 month)

My responsibilities include running and tracking marketing experiments, generating growth in page views and newsletter subscribers, and organizing partnerships with other publications, brands, and conferences.

Content Strategist

Piktochart

Jan 2016 - Dec 2016 (1 year)

As the blog editor, I am responsible for content creation and curation that serves to guide and inspire people interested in visual storytelling and infographics. I manage the content and content marketing strategies along with email outreach, data tracking for the blog and other content, and content experiments to improve product signup conversions and email list registration.

Teacher

Rutherford County Schools - Tennessee

Aug 2012 - Dec 2015 (3 years 5 months)

I teach reading and language arts to gifted 6th, 7th, and 8th graders at Lavergne Middle School and Smyrna Middle School. I am the gifted program coordinator at both schools. I am responsible for the IEPs and curriculum modifications for all of the gifted students at both schools as well as the identification of new students. Accomplishments and Achievements: - Led a team of educators in modifying and adapting a county-wide curriculum that had not been changed in 20 years - Used educational technology and self-generated materials to differentiate classwork for students of varying ability levels - Presented at department-, school-, and county-wide workshops on the use of technology in the classroom - Utilized and tested multiple learning man

Assistant Manager

Big 5 Sporting Goods

Jan 2009 - Aug 2010 (1 year 8 months)

Worked with others members of management to facilitate daily activities Assisted customers in high-volume, fast-paced environment Led employees to increase sales and productivity

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Account Executive

Aug 2008 - Dec 2008 (5 months)

I worked with clients spanning the globe in an effort to increase their media exposure and enhance their public perception. My work included writing and editing press releases, creating press kits, organizing events for members of the press and public, and maintaining a day-to-day, ongoing dialog with clients, editors, and writers. I was also responsible for social media and content strategy for our clients as well as Montgomery Communications.

Promotions Assistant

iHeartRadio

Jul 2007 - Jul 2008 (1 year 1 month)

I worked with the promotions director to develop promotions and giveaways for clients. I increased brand awareness through large-scale community events, and I worked to facilitate daily operations in promotions department.

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Contributing Writer

The Record- MTSU Department of News and Public Affairs

Dec 2006

I wrote feature stories on campus events and personalities for bi-monthly publication produced by office of News and Public Affairs.

Local and Campus News Reporter

MTSU Sidelines

Aug 2003 - Apr 2004 (9 months)

Wrote feature and hard-news stories Covered varied beats, including crime, student government and campus events Honed interview skills Learned to work well under pressure and meet deadlines

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