Edward Kim

Paid Search Analyst

LeadingResponse

May 2022 - Mar 2025 (2 years 11 months)

• Create & implement PPC strategies for in-house domains for Google Ads channels like Search, Dynamic Search, Performance Max, Display, YouTube, and Discovery. • Manage between 3-5 in-house brands with a combined monthly spend of $250,000 - $300,000 while carefully maintaining the pacing of each account to prevent overspending and under pacing. • Implement optimization techniques to increase the ROI of PPC campaigns and hit account desired KPI’s which includes lead volume, revenue per lead, cost per lead, and profit targets. • Maintain direct communication with Director of Search and stakeholders during meetings, giving positive account recommendations based off performance, and reviewing/creating various weekly, monthly, quarterly repo

Digital Marketing Freelancer

freelance

Jan 2022 - May 2022 (5 months)

• Manage and optimize Google Ad accounts – reduce CPC, implement proper account structure, increase relevant traffic through keyword research and negative keywords, A/B split testing. • Implement email marketing and lead capture – create email follow ups to drive traffic to business offers/products, create targeted landing pages, drive traffic via paid search and social media. • Design PPC strategies that align with client business objectives. • Maintain and monitor keyword bids, daily and monthly budgets, impression share, quality score conversions, cost per lead, tROAS, tCPA, and other important KPIs. • Identify opportunities to improve paid search campaigns. Show less

PPC Associate

Top Floor

Sep 2017 - Feb 2018 (6 months)

• Managed 25-30 client accounts/Over $40-50K Monthly Ad Spend. • Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data. • Developed and managed a variety of online advertising campaigns cross-channel and cross-platform (including Paid Search, Display, Mobile, Video, Shopping etc.) • Responsible for creating reports for clients • Keyword research and generation • Worked with members of various disciplines to provide the best marketing solution to clients • Created and presented strategy recommendations to clients Show less

Digital Marketing Intern

ICANotes LLC

Jul 2017 - Aug 2017 (2 months)

• Research and understand the program offerings and target audiences of the brand in order to be posed to assist with projects related to the brand. • Collaborated with the CEO to design, develop, and manage PPC campaigns including competitive research, keyword research, campaign structure, keyword management, keyword bidding, and ad copy writing/testing. • Conducted regular analysis and provided recommendations to increase performance in the areas of paid search to maximize results, increase CTR, decrease CPC, and drive volume. • Monitored conversions, copywriting text ads, and managing bids on a daily basis according to allocated budgets. Show less

Digital Marketer

freelance

Mar 2017 - Jun 2017 (4 months)

• Built an SEO Optimized WordPress Site – conducted competitive keyword research to determine rankability, found long tail keywords and new opportunities, optimized meta tags, created SEO optimized content, and attempted to build links through guest posting opportunities on high domain authority sites • Managed and optimized an AdWords Account – reduced CPC, implemented proper account structure, increased relevant traffic through keyword research and negative keywords, A/B split testing • Used Google Analytics to assess visitor behavior, adjusted paid campaigns and organic search strategies accordingly • Implemented email marketing and lead capture – created email follow ups to drive traffic to customer’s offers and products, created a targ

Fulfillment Associate

Amazon

Sep 2016 - May 2017 (9 months)

• Sort received packages to correct corresponding pallets • Working in a very fast-paced environment • Display positive work attitude and leadership skills • Exhibit excellent job performance in productivity, quality, safety, and attendance • Demonstrate a commitment to a culture of safety • Demonstrate excellent communication skills by assisting, coaching, and training team members

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Medical Scribe

Elite Medical Scribes

Sep 2016 - Jan 2017 (5 months)

• Accompanied physician during patient consultations and assisted in recording patient history and physical exam findings into the electronic medical record history • Documented procedures completed and recorded diagnostic test results • Documented all diagnoses, treatment plans, prescriptions, and discharge and follow-up information

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