John Mortensen

𝐈 𝐡𝐞𝐥𝐩 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐭𝐮𝐫𝐧 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐚𝐜𝐭𝐮𝐚𝐥 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. A recurring theme throughout my career has been joining businesses when something needs to change. When growth needs to accelerate, a commercial model needs to evolve, or the organisation needs to make a leap to a new and better position. Often, the product is strong and the organisation is strong technically. The ambition is there. But progress is slower than it should be. In my experience, the challenge is often not strategy alone. It is turning ambition into coordinated execution across the organisation. In complex B2B environments with technical or engineering-driven solutions, I work with leadership teams to create and execute the orchestration required to make that change happen. This includes: • translating technical capability into business value • aligning sales, marketing, product and engineering around how value is created, demonstrated and proven for the customer • removing friction in go-to-market execution • establishing structured, predictable commercial execution --> from pipeline to close • supporting adoption and embedding new ways of working --> internally and with customers When this is aligned, momentum builds and impact follows. I stay close to the commercial reality. Engaging hands-on in key deals and critical initiatives while building the structure and capabilities around them. Executing while role-modelling the approach. Transformation does not happen because the direction is right. Growth does not come from intent alone. Both require sustained, orchestrated execution. My track record includes: • Double-digit and hyper revenue growth • Sales transformations delivering 3-4x improvement vs. baseline • Scaling and delivering multiple exits in technology and deep-tech businesses • Strengthening commercial foundations in international organisations • Leading businesses and commercial organisations through significant change I engage where there is an ambition to create a materially better commercial reality and where leadership and hands-on capacity is needed to help turn that ambition into execution, momentum and lasting impact. Feel free to connect: ✉ john.illerup.mortensen@gmail.com 📞 +45 22 79 80 79