Yanai Laufer

Vice President of Marketing Analytics

AmeriSave Mortgage Corporation

Sep 2025 - Current (1 year)

Senior Vice President of Analytics

dentsu

Apr 2025 - Sep 2025 (6 months)

Vice President of Analytics

Merkle

Jan 2025 - Mar 2025 (3 months)

Senior Director of Marketing Analytics

Merkle

Jan 2021 - Dec 2024 (4 years)

Analytics vertical lead overseeing a team a 40+ experts who deliver best in class analytics for clients around the world • Evolved client decision making via the creation of measurement frameworks (including defining KPIs and ensuring tracking) that enabled a robust test and learn agenda and focused on quantitative and qualitative success measures. • Collaborate with media, data, product, and design teams to solve key client questions while ensuring an efficient flow of information across teams. Tailored the readout of results to the audience. • Led new business opportunities for scalable data solutions resulting in millions of dollars in net new revenue. • Directed teams that analyzed over $100mm in media spend resulting in over $1b in cli

Director of Marketing Analytics

Merkle

Jan 2019 - Jan 2021 (2 years 1 month)

Sr. Manager of Marketing Analytics

Merkle

Jan 2015 - Jan 2019 (4 years 1 month)

Senior Manager Analytics

GTB

Jan 2012 - Jan 2015 (3 years 1 month)

- Managed digital analytics on three Ford and Lincoln accounts, directly supervising six analysts - Led analytics team that improved client satisfaction by 27% in first 6 months on Certified Pre- Owned account - Analyzed media allocation of $20 million+ budget and proposed recommendations resulting in a more efficient spend that increased key buying activities by 17% - Integrated key metrics from paid search, display, website and offline channels to create all- encompassing and seamless view of program performance - Devised statistical test to determine which of 50+ factors were most closely correlated to sales to guide 2014 budget planning

Senior Marketing Analyst

Organic

Jan 2010 - Jan 2012 (2 years 1 month)

- Provided client support to discuss site/campaign performance, becoming the main point of contact for all Hilton.com e-commerce analytics questions - Collaborated with internal and external teams to develop testing aimed at improving user flow and e-commerce conversion - Appraised the current and future states of Hilton websites through POV presentations that examined visitor trends while providing recommendations to improve key performance indicators such as click‑through rates and site satisfaction

Marketing Analyst

Digitas North America

Jan 2008 - Jan 2010 (2 years 1 month)

- Directed team of 3 to develop site tracking framework for redesign of OnStar.com in order to accurately gauge site interactions - Winner of the first installment of the Rewards & Recognition Spotlight for showing excellent leadership - Led strategic assessment of GM.com Contact Us that resulted in an overhaul of the experience and contact tools offered with a projected positive ROI - Designed regional offer strategy for the 2010 GMC Summer Event to target in‑market shoppers based on DMA shopping behavior

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