Matt Ghering

Matt Ghering

About

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VP of Finance
San Francisco, California, United States

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Motive
    VP of Finance
    Motive
    Apr 2023 - Current (3 years 6 months)
  • Notion
    Head of FP&A
    Notion
    May 2022 - Apr 2023 (1 year)
    Building out financial planning and analysis
  • TripActions
    VP of Financial Planning and Analysis
    TripActions
    Aug 2019 - Jun 2022 (2 years 11 months)
    Leading financial planning and analysis
  • Square
    Senior Director, Finance & Strategy, Go-to-market/ International
    Square
    Jan 2018 - Aug 2019 (1 year 8 months)
    Plan, manage and evaluate Square’s go-to-market and international investments. Lead a team of 10 financial analysts.
    - Introduced drivers-based forecasts that identified an incremental 30% of growth in new user value.
    - Shifted marketing goals from revenue to profit, better aligning incentives with corporate value.
    - Reviewing custom pricing to find opportunities to capture more value and improve win rates.
    - Updating commissions to better incentivize new product sales.
  • Airbnb
    Director of Marketing Strategy & Operations
    Airbnb
    Jan 2016 - Jan 2018 (2 years 1 month)
    Defined Airbnb brand marketing strategy and built organizational growth plans. Managed a team of 15 including analysts and marketing operations specialists.
    - Helped build business cases for investment in Latin America, securing $20M in investment and accelerating growth above all other regions.
    - Renegotiated key agency contracts capturing ~$5M in annual savings.
    - Implemented new social measurement and reporting that helped triple social engagement.
  • Airbnb
    Head of Marketing FP&A
    Airbnb
    Jan 2014 - Jan 2016 (2 years 1 month)
    Defined user LTV and evaluated marketing ROI. Built and managed a team of 4 financial analysts.
    - Helped build industry leading site traffic via reallocation of $200M in marketing to brand awareness, a key gap in the guest acquisition funnel.
    - Reduced quarterly budget variance from 50% to 5% by introducing new budgeting and expense tracking / approval systems.
  • Google
    Senior Manager, Chromecast & Google, Financial Planning and Analysis
    Google
    Jan 2013 - Jan 2014 (1 year 1 month)
    Managed and reported on business unit financial performance. Built a team of 2 financial analysts.
    - Virtually eliminated inventory write-offs via improved sales forecasting and version management.
    - Led financial modeling for ~$300M of key retail partnerships.
  • Google
    Global Finance Manager, Consumer Marketing
    Google
    Jan 2010 - Jan 2013 (3 years 1 month)
    Forecasted and managed consumer marketing spend. Managed a team of 4 financial analysts.
    - Built and rolled out a media budgeting tool used to plan ~$700M in consumer marketing budgets.
    - Implemented Google’s first consumer marketing measurement system, used to manage and optimize ~$300M of Chrome marketing spend.
  • Google
    Product Marketing Manager
    Google
    Jan 2007 - Jan 2010 (3 years 1 month)
    Led strategic efforts to increase search share.
    - Planned and executed a launch event for Google’s Music Search Feature.
    - Member of the team responsible for Google’s first Super Bowl ad (Recipient of Founder’s Award).
  • T
    Project Manager - Strategic Planning
    The New York Times Co
    Jan 2007
    Managed strategic projects aimed at cutting personnel costs, growing advertising revenue, and charting overall corporate strategy in face of competitive threats.
  • McKinsey
    Senior Associate
    McKinsey
    Jan 2004 - Jan 2007 (3 years 1 month)
    Consultant focused on the tech, telecom and media industries.
    Identified tens of millions of dollars of opportunities and savings across projects regarding salesforce effectiveness, new product development, business unit strategy and marketing strategy
  • W S Nelson
    Engineer
    W S Nelson
    Jan 2001 - Jan 2002 (1 year 1 month)
    Consulted local oil companies on off-shore oil platform design

    Optimized plant systems from a variety of perspectives using competing requirements
    Balanced and completed numerous simultaneous projects under tight deadlines
  • Teach For America
    Corps Member
    Teach For America
    Jan 1999 - Jan 2001 (2 years 1 month)
    7th grade math and science teacher
    - Propelled my students to the highest math standardized test scores in the school
    - Directed numerous after-school activities, including all the athletic teams and tutoring sessions
Education verified_user 0% verified
  • University of Cincinnati
    B.S, Chemical Engineering
    University of Cincinnati
    GPA 3.7 (Cum Laude)
  • F
    Finneytown High School
    Finneytown High School
  • Harvard University
    M.A, Public Policy
    Harvard University
    GRE 2310
    GPA 3.9
    Course work includes: finance, economics, statistics, management, policy analysis and design
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