Derrick D

Proven E-commerce leader specializing in profitable growth of digitally native vertical brands. My consumer startups / brands have scaled rapidly via e-commerce and subscription / membership business models: - TruNiagen | Niagen Plus IV (NASDAQ NAGE): $100MM - OPTE.com (acquired by P&G) | Over 20k units sold globally | 10k+ membership subscriptions | 25+ employees at exit / acquisition - The Honest Company | $0 - $300+ MM | From 40-->400 employees - Five Four Club / Menlo Club | $30MM - $100MM | From 40-->150 employees I’m an E-commerce growth marketing, digital product and customer experience executive with 20 years experience building and leading effective teams for high growth organizations, startups, and legacy brands. Extensive background leading health & wellness, fashion & apparel, beauty skincare and other CPG brands; continuity and subscription commerce online models; custom marketplace and technology platforms; user acquisition, engagement and CRM / email retention with ownership of growth strategy and digital product / technology roadmap development. Oversee the entire customer journey / customer experience and lead Growth, Product, UX & UI Design, Data Science / BI / Analytics, and Engineering teams, personalization & optimization, mobile app strategy and product development. I have a passion for delivering high-performing websites, compelling, cost-effective ads, emails, and innovative features for web and mobile applications, shaping company culture, and bridging the gap between offline and online teams by instituting best practices across both disciplines in start-ups and established companies. Specialties: Shopify E-commerce, Consumer Experience, Subscription, Digital Product / Product Management, Customer Experience, UX / UI, iOS Android, Digital Marketing, Growth Marketing, Acquisition, CRM / Email & Retention, Social Media & Influencer Marketing, Mobile, CRO Personalization, A/B Testing, Multivariate Testing, Fashion & Apparel, Consumer Packaged Goods (CPG), Customer Service, Segmentation, Requirements & Specifications, Online Lead Generation, Program Management, Agile / Scrum, Certified Project Management Professional (PMP), Electronics, Google Analytics, Optimizely, Monetate, MixPanel, Omniture, Periscope, Sigma, Heap Analytics, Domo, Snowflake, Five Tran