Lars Kollind
Lars Kollind
About
Detail
Head Of Business Development┆B2B Sales┆Leadership┆Award Winner 🏆
Stockholm, Stockholm County, Sweden
With over 20 years of experience in the iGaming industry, I have a proven track record of delivering results, building relationships, and expanding market reach for some of the world’s most recognised software suppliers and operators.
My career began in poker, where I co-founded one of Stockholm’s most iconic venues, which quickly grew into a large-scale operation with a substantial team.
This success led to my next chapter: serving as CEO and Co-Founder of Poker Icons, which under my leadership expanded into the world’s leading poker agency within just four years.
Since then, my journey has evolved into senior leadership roles across aggregation, commercial growth, and partnership strategy.
Today I serve as Director of Aggregation & Partnerships at Relax Gaming, where I lead the commercial vision for our aggregation business. I specialise in building strategic ecosystems, entering regulated markets, and aligning high-value content with Tier 1 operators across the globe.
My leadership style is hands-on and highly engaged, built on a foundation of clarity, trust, and autonomy. I believe in empowering teams, setting clear direction, and staying close enough to drive momentum without getting in the way of progress.
Throughout my career I have held senior positions at Swintt, Playson, iSoftBet and Aspire Global, and also led my own iGaming consultancy, supporting studios and suppliers through market entry, product positioning, and revenue growth.
My core competencies include aggregation, leadership, strategic partner management, new business development, customer relationship management, and contract negotiation.
I’m passionate about driving innovation and growth, and I have been recognised for my achievements with multiple nominations and a win for Sales Idol of the Year at iGaming Idol 2019.
With nearly 20,000 first-degree LinkedIn connections, I have built a real-time, high-value network that provides insight, access, and action.
Whether speaking at industry panels, securing long-term partnerships, or helping studios scale globally, I operate at the intersection of strategy, delivery, and trust.
“Your network is your net worth”
My career began in poker, where I co-founded one of Stockholm’s most iconic venues, which quickly grew into a large-scale operation with a substantial team.
This success led to my next chapter: serving as CEO and Co-Founder of Poker Icons, which under my leadership expanded into the world’s leading poker agency within just four years.
Since then, my journey has evolved into senior leadership roles across aggregation, commercial growth, and partnership strategy.
Today I serve as Director of Aggregation & Partnerships at Relax Gaming, where I lead the commercial vision for our aggregation business. I specialise in building strategic ecosystems, entering regulated markets, and aligning high-value content with Tier 1 operators across the globe.
My leadership style is hands-on and highly engaged, built on a foundation of clarity, trust, and autonomy. I believe in empowering teams, setting clear direction, and staying close enough to drive momentum without getting in the way of progress.
Throughout my career I have held senior positions at Swintt, Playson, iSoftBet and Aspire Global, and also led my own iGaming consultancy, supporting studios and suppliers through market entry, product positioning, and revenue growth.
My core competencies include aggregation, leadership, strategic partner management, new business development, customer relationship management, and contract negotiation.
I’m passionate about driving innovation and growth, and I have been recognised for my achievements with multiple nominations and a win for Sales Idol of the Year at iGaming Idol 2019.
With nearly 20,000 first-degree LinkedIn connections, I have built a real-time, high-value network that provides insight, access, and action.
Whether speaking at industry panels, securing long-term partnerships, or helping studios scale globally, I operate at the intersection of strategy, delivery, and trust.
“Your network is your net worth”
Contact Lars regarding:
work
Full-time jobs