Cornelius Coetzee

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Head of Sales

CrissCross

Sep 2025 - Current (1 year 2 months)

Country Director: South Africa

Verto

May 2024 - Aug 2025 (1 year 4 months)

As Country Director for Verto SA, Cornelius leads the strategic expansion and operational growth of the business, driving market penetration and revenue generation in a highly regulated environment. He is responsible for building and scaling Verto’s presence in South Africa from the ground up -establishing key banking partnerships, ensuring regulatory compliance, and developing a high-performing sales and commercial team to accelerate business growth. With a strong focus on cross-border payments, he is tasked to navigate complex financial ecosystems to deliver seamless, cost-effective solutions for businesses trading across emerging markets. This role involves spearheading strategic partnerships, optimising go-to-market strategies, and leve

Senior Business Developer: New Markets

Mukuru

Aug 2022 - Apr 2024 (1 year 9 months)

Cornelius led market expansion and strategic growth initiatives across Africa, executing both short- and long-term strategies to establish new territories and drive revenue. His role focused on developing and implementing go-to-market strategies, utilising deep insights into competitive landscapes, regulatory environments, and customer behavior to position the business for long-term success. By securing high-impact partnerships with commercial banks and retail partners, he identified and closed new business opportunities that aligned with strategic market positioning and financial objectives. Working cross-functionally with Legal, Compliance, Finance, Marketing, and Product teams, Cornelius played a key role in building scalable operating m

Commercial Manager: Strategic Services

PEP Africa

Feb 2022 - Aug 2022 (7 months)

As a key member of the senior leadership team, Cornelius played a pivotal role in shaping and executing the strategic roadmap for the Commercial division, driving the expansion of financial services and new business portfolios across African markets. His leadership focused on developing innovative strategies to grow the existing customer base while identifying new market opportunities that aligned with the company’s overarching mission and long-term vision. By leveraging industry insights and adapting to fintech advancements, he ensured the business remained competitive in a rapidly evolving retail and financial services landscape. Cornelius worked closely with executive leadership to integrate operational plans into the company’s broader s

Product Manager: Commercial & Financial Services

PEP Africa

Sep 2017 - Feb 2022 (4 years 6 months)

(Acting Commercial Manager: Strategic Services, Nov 2020) As a key member of the Commercial team, Cornelius played a vital role in developing and expanding financial services across the African portfolio, driving financial inclusion through innovative value-added services. His leadership extended beyond product development to strategic business growth, fostering strong partnerships and ensuring seamless integration of financial solutions into the market. Cornelius was instrumental in translating customer needs into scalable product features, working closely with development teams to scope, design, and launch new capabilities. He managed product roadmaps, guided lifecycle management, and leveraged market insights to ensure continuous innovat

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Product Manager: Africa Region

May 2015 - Aug 2017 (2 years 4 months)

As part of the Africa leadership team, Cornelius led the development and execution of an operational roadmap designed to rapidly scale the Parmalat brand across the African continent. His key objective was to grow dairy consumption and expand Parmalat’s market share in both public and private sectors, enhancing the brand's presence across diverse territories. Cornelius drove consistent growth in the African customer base by spearheading innovative product development, ensuring that product offerings met market needs and fueled business expansion. He identified and converted quality leads into successful product offerings, service solutions, and new retailer deals across the African retail, NGO, and government channels. His deep understandin

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Marketing Information Manager

Dec 2014 - May 2015 (6 months)

Cornelius played a key role in the Group Customer Insights team, providing critical market intelligence to guide strategic decision-making and support the execution of marketing plans to achieve sales targets. He analyzed and enriched data from multiple sources, delivering actionable insights through monthly reports and scorecards for functional management teams. Leveraging third-party data and a multi-method research approach, he identified market trends and customer behaviors, enabling data-driven decision-making across the business. Cornelius also strengthened the company’s research capabilities by managing insight-driven initiatives within budget constraints and ensuring alignment with the Marketing Department’s strategic vision. By ove

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Intern

Jun 2014 - Jul 2014 (2 months)

Cornelius Coetzee

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Cornelius Coetzee

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