Joan Velásquez Isaac

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Senior Visual Designer (Brand, Motion & Growth Marketing)

Apr 2026 - Current (6 months)

Design and produce high-impact visual assets across web, campaigns, and brand systems for a global real estate platform.
• Designed multi-channel marketing assets (landing pages, paid media, CRM, and social) using scalable brand systems, improving consistency and performance across international markets
• Created motion graphics and short-form video content using After Effects and Premiere Pro, enhancing product storytelling and campaign engagement
• Translated marketing objectives into conversion-focused creative by applying UX/UI and performance design principles, supporting user engagement and campaign effectiveness
• Collaborated with the Head of Marketing to develop creative direction and campaign concepts, enabling

Senior Graphic Designer (Growth Marketing & Performance Creative)

Rocket Fuel Labs

Feb 2026 - Current (8 months)

Design performance-driven creative for paid media and digital experiences across multiple client accounts.
• Designed high-performing paid social creatives (Meta) using performance insights and rapid iteration, improving CTR and conversion across campaigns
• Developed and optimized landing pages applying UX/UI best practices, increasing user engagement and conversion rates
• Created email marketing assets aligned with funnel stages, supporting retention and lead nurturing performance
• Collaborated with growth and marketing teams to align creative with KPIs and campaign goals, ensuring data-driven design decisions
• Conducted A/B testing and iterative design experiments, identifying and scaling high-performing visua

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Senior Graphic Designer (Performance Creative & Conversion-Focused Design)

CandidConsulting, LLC

May 2024 - Current (2 years 5 months)

• Designed and optimized performance-driven ad creatives for Google, Facebook, Instagram, and App Store placements, contributing to higher click-through rates and lead generation.
• Developed conversion-focused image and video assets through iterative testing and performance insights, improving campaign effectiveness and engagement.
• Produced short- and long-form marketing videos aligned to funnel stage, strengthening storytelling and supporting engagement across paid and organic channels.
• Optimized Google Play Store listing visuals (icons, feature graphics, screenshots) using A/B testing and performance data to support higher install rates.
• Designed and launched responsive Wix websites applying UX principles and br

Senior Graphic Designer (Growth Marketing & Performance Creative)

TestGorilla

Jun 2024 - Jan 2026 (1 year 8 months)

• Led growth-focused creative across paid media, product launches, and lifecycle marketing, contributing to a 10% increase in conversion rate.
• Designed and optimized HTML5, video, and static ads for Google Ads and Performance Max using A/B testing and performance insights, improving conversion efficiency.
• Designed and iterated landing pages in Contentful, applying UX best practices and lightweight motion (GIFs), increasing conversion by 15% and engagement by 10%.
• Integrated GenAI tools (HeyGen, Midjourney, Runway, ElevenLabs) to scale video and asset production, reducing turnaround time and increasing output capacity.
• Developed video brand guidelines and After Effects templates, acting as brand guardian across vi

Associate Art Director (Brand, UI/UX & Performance Design)

FRContent

Oct 2021 - Mar 2024 (2 years 6 months)

• Led creative direction and execution for multi-channel brand and performance initiatives, aligning design strategy with business goals, increasing brand awareness by 20% and website traffic by 15%.
• Managed and scaled a distributed design team across Colombia and India, defining priorities, reviewing output, and coaching designers, improving delivery quality and consistency.
• Established brand systems, visual standards, and creative workflows, reducing client revision cycles by 20% and accelerating turnaround time.
• Partnered with marketing, sales, and leadership stakeholders to translate growth objectives into creative roadmaps, supporting a 10% increase in lead generation.
• Owned client-facing creative strategy a

Senior Graphic Designer (Branding, Motion & UX/UI)

FRContent

Jul 2021 - Dec 2021 (6 months)

• Conceptualized and executed brand, motion, and UX deliverables across digital marketing campaigns (including motion graphics and email), increasing click-through rates by 30%.
• Developed cohesive visual systems, style guides, and presentations, ensuring cross-channel consistency, driving a 10% improvement in brand recognition.
• Applied UX best practices to website and app interfaces, improving clarity and usability, reducing user drop-off by 20% and increasing conversions.
• Collaborated cross-functionally with marketing and strategy teams to refine creative workflows, boosting team productivity by 15%.
• Executed high-quality design work using Figma and Adobe Creative Suite, aligning craft, usability, and performanc

Textile & Pattern Designer | Market Research, Trend Forecasting, Product Development

EPK

Sep 2019 - Jul 2021 (1 year 11 months)

- Designed innovative textile patterns for seasonal collections, resulting in a 20% increase in sales. - Leveraged market research and trend forecasting to consistently exceed sales targets with pattern creations. - Direct the entire production process for over 150 projects, ensuring on-time delivery and flawless execution within budget constraints. - Team up effectively with cross-functional marketing teams to translate design vision into 15 high-quality finished products across diverse categories (clothing, home goods, packaging).

Senior Graphic Designer | Senior Motion Graphics Designer & Video Editor

Finsocial

May 2018 - Sep 2019 (1 year 5 months)

- Created engaging training videos using After Effects, empowering employees and reducing onboarding time by 25%. - Designed captivating motion graphics for marketing campaigns, driving a 20% increase in video views and brand awareness, leading to a 5% increase in qualified leads. - Led the creation of animated videos and presentations using Premiere Pro, ensuring on-time and budget-conscious delivery while fostering seamless team collaboration. Saved the company $10,000 in external agency fees. - Demonstrated strong storytelling and technical expertise through video production and design leadership, contributing to a 10% increase in customer satisfaction scores. - Mentored and guided junior designers, fostering their professional growth an

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Creative Director - Textile & Pattern Designer | Product Development

Citrino Colombia

Nov 2016 - Dec 2023 (7 years 2 months)

- Designed innovative textile patterns for seasonal collections, resulting in a 20% increase in sales. - Leveraged market research and trend forecasting to consistently exceed sales targets with pattern creations. - Direct the entire production process for over 150 projects, ensuring on-time delivery and flawless execution within budget constraints. - Team up effectively with cross-functional marketing teams to translate design vision into 15 high-quality finished products across diverse categories (clothing, home goods, packaging).

Joan Velásquez Isaac

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Joan Velásquez Isaac

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