Lisa Schwarz

I work with founder-led teams at the inflection point between MVP and scale, when traction is real, momentum is high, and marketing suddenly has to grow up. I’m usually brought in when the product is smart, but the story is fuzzy. When the team is deep in the details and struggling to explain what they’re building clearly, credibly, and in a way that resonates with investors, users, or even their own people. My work usually starts with sharpening the core narrative. I interview the team, dig through the docs, map what matters to the audience, and turn it into focused positioning, messaging, and key assets like launch websites, pitch decks, or press kits. I then frequently stay on to guide go-to-market strategy, lead launch campaigns, or step in as an interim head of marketing during critical phases, keeping the team focused, motivated, and moving until real traction is visible or the perfect long-term candidate is found. What I love most is helping founders move from doing everything themselves to building the strategy, systems and small teams that let their products grow beyond them, so that more and more people can benefit from what they’ve built.