Matt McDaniel
Matt McDaniel
About
Detail
ex-Amazon | B2B Growth & Product Marketing | Lifecycle & GTM Strategy
Southfield, Michigan, United States
Senior B2B Product Marketing leader with 10+ years of experience driving feature adoption, lifecycle strategy, and go-to-market execution. Most recently at Amazon Business, I owned global feature adoption for large commercial, public sector, and strategic customers across the US, Canada, Europe, and Japan.
In this role, I led onboarding and activation across the first 90 days of the customer lifecycle, focusing on reducing procurement friction and increasing adoption of core capabilities that unlock long-term spend. I helped craft positioning and messaging for key offerings such as Pay by Invoice and Business Prime, translating complex procurement workflows and subscription value propositions into clear, outcome-driven narratives for diverse customer segments. I owned global adoption goals, exceeded targets year over year, and partnered cross-functionally with Sales, Martech, Analytics, and regional teams to execute at scale.
I am known for translating data into action. I owned lifecycle adoption reporting within WBRs, MBRs, and QBRs, delivering deep dives on channel performance and attribution while driving strategic pivots informed by behavioral insights and performance data, including industry-specific onboarding journeys and new activation channels.
Earlier in my career, I spent six years in B2B growth marketing at a global industrial manufacturer and held a hands-on marketing director role in professional services, building a strong foundation in demand generation, messaging, and digital growth strategy.
I thrive in ambiguous, high-ownership environments and enjoy turning complex products and systems into clear, differentiated value propositions that drive measurable business outcomes.
In this role, I led onboarding and activation across the first 90 days of the customer lifecycle, focusing on reducing procurement friction and increasing adoption of core capabilities that unlock long-term spend. I helped craft positioning and messaging for key offerings such as Pay by Invoice and Business Prime, translating complex procurement workflows and subscription value propositions into clear, outcome-driven narratives for diverse customer segments. I owned global adoption goals, exceeded targets year over year, and partnered cross-functionally with Sales, Martech, Analytics, and regional teams to execute at scale.
I am known for translating data into action. I owned lifecycle adoption reporting within WBRs, MBRs, and QBRs, delivering deep dives on channel performance and attribution while driving strategic pivots informed by behavioral insights and performance data, including industry-specific onboarding journeys and new activation channels.
Earlier in my career, I spent six years in B2B growth marketing at a global industrial manufacturer and held a hands-on marketing director role in professional services, building a strong foundation in demand generation, messaging, and digital growth strategy.
I thrive in ambiguous, high-ownership environments and enjoy turning complex products and systems into clear, differentiated value propositions that drive measurable business outcomes.
