Ashley Carre

Senior Brand and UI/UX Designer

Sonatus

Jan 2023 - Current (3 years 8 months)

• Led brand identity, UI/UX, and presentation design for an automotive AI software company serving 6 major car manufacturers. • Defined and maintained a product design system in Figma used by 4 product teams, reducing design inconsistencies by 50%. • Designed investor pitch decks and board presentations supporting fundraising and executive communications. • Produced 60+ presentation decks per year across sales, product, and marketing. • Built a master slide template system in PowerPoint and Google Slides adopted by 3 internal teams, cutting deck production time by 35%. • Improved key task completion rates by 35% following a full UX audit and redesign of the main user dashboard. • Created 150+ brand-compliant marketing assets including broch

Senior Graphic & UI/UX Designer

Telenav

Jan 2021 - Jan 2023 (2 years 1 month)

• Designed brand, UI/UX, and presentation assets for a connected car navigation company across global markets. • Led end-to-end product design for 3 core features from user research through to final UI and handoff. • Conducted user research and usability testing with 24 participants, identifying 14 critical friction points addressed in the next release. • Produced brand assets for 5 global partnership launches including co-branded materials, digital ads, and print collateral. • Improved design-to-dev handoff speed by 30% through a structured component library and annotation process.

O

Graphic & UI/UX Designer

OCR Labs IDVerse

Jan 2021 - Jan 2023 (2 years 1 month)

• Designed onboarding and verification flows for a globally operating identity verification platform used across 40+ countries. • Produced 80+ on-brand marketing materials per quarter including brochures, signage, social graphics, and newsletters. • Built a branded Google Slides template system reducing ad hoc design requests by 30%. • Ran usability tests with 12 participants per feature cycle, reducing UX-related support tickets by 22%.

Senior Brand and UI/UX Designer

VAST Data

Jan 2019 - Jan 2026 (7 years 1 month)

• Owned end-to-end brand identity, UI/UX, and presentation design for a leading AI data platform across 4 product lines over 7 years. • Averaged 8 presentation decks per month for sales, marketing, and executive teams. • Built and maintained a UI component library in Figma covering 120+ components, adopted by both design and engineering teams. • Evolved the visual identity twice through major company positioning shifts, maintaining consistency across 300+ existing assets. • Designed investor and fundraising decks supporting Series C and D rounds. • Created conference and keynote presentations delivered at 14 industry events including AWS re:Invent and VMware Explore. • Improved design-to-dev handoff speed by 30% through structured component

L

Brand and UI/UX Designer

Light Creative

Jan 2018 - Jan 2020 (2 years 1 month)

• Developed visual identities, brand strategies, and web/app interfaces for 8 finance and tech clients including Rigado and Quantum. • Led brand projects from discovery and moodboarding through to final delivery and handoff documentation.

F

Graphic and UI/UX Designer

Fullstack Digital

Jan 2017 - Jan 2018 (1 year 1 month)

• Built brand identities, visual systems, and digital product interfaces for 6 B2B and technology clients across 8 product launches.

C

Freelance Designer

ConceptDrop Source

Jan 2016 - Jan 2026 (10 years 1 month)

• Delivered 50+ brand identity projects and 40+ presentation projects across tech, finance, healthcare, and retail.

Z

Graphic & UI/UX Designer

Zugara Inc.

Jan 2014 - Jan 2015 (1 year 1 month)

• Designed brand, UI/UX, and presentation assets for mobile and web navigation products with a 6-person dev team.

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