Ricardo Fornari

Vice President of Product Management

GoFundMe

Jan 2025 - Current (1 year 9 months)

• Overseeing payments infrastructure and partnerships, ensuring compliance and risk management.
• Managed relationships with processors and entities for CIP, KYC, and KYB processes.
• Directed end-to-end funds flow, including settlement and payouts for GoFundMe's consumer and Pro businesses.

Chief Product Officer

PortalAI

Jan 2024 - Dec 2024 (1 year)

Director Product (Payments)

WhatsApp Inc

Apr 2019 - Nov 2021 (2 years 8 months)

Responsible for Payments

Director of Product Management

PayPal

Jan 2013 - Jan 2019 (6 years 1 month)

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Business Development Director

Magni Holdings

Mar 2011 - Jan 2013 (1 year 11 months)

After working at Santher i was invited by the President of the company to Lead the Business Development department of his new project. Leading the Commercial Area, Marketing and Key Projects defined by Key Consumer Equity. For the sales branch: Projects of communication and start-up of sales stores; for the Civil Engineering Construction Branch, projects for Logistics (Speed of construction) and Supply (Pocket Limitation)

Head for Marketing & Business Development
• Leaded the Launch of the sales brand Vem and the sales team.
• Definition of key Equities for driving demand (Low Income consumers of Homing).
• Development of a information system as fast as the speed of construction (Chinese system).
• Results:

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Business Development Group Manager SC

Mabesa Mexico

Jun 2008 - Jul 2010 (2 years 2 months)

Manager of Paper Business for South Cone
• Leading Brand Positioning of 3 acquired brands for Baby Care (Cremer, Disney Baby License of Mickey and Plim Plim). Launch of the international brand Affective in Brazil. Focus on leveraging EBITDA to boost company value in the forthcoming company equity sale.
• Developing a master plan and preparing the company to execute the plan of the TOP 2 Equity Partners. The master plan had: Production tests, Copy development, package tests and development for 2 different lines of Brand Management, the company was capable of implementing any brand, based on which Equity Partner would lead the company.
• Results:
• Share increase on Baby Care from 4,3% to 8,1%, boosting high margin SKUS;

Senior ABM GBU Wella

Procter Gamble

Sep 2007 - Mar 2008 (7 months)

Senior Product Manager of Beauty Hair Products – Leading Koleston and New Brand Developments
• Leading Koleston for LA and developing a new upper tier product to Global Hair.
• Leading Tests and analysis for the R&D development of Products and commercial sales innovations for LA.
• Responsible for Consumer understand: Nielsen/Ibope/Latin Pannel.
• Management of R&D for the Acquisition of a Plant in Brazil.
• Results:
• Launch of Revitalique on Mexico 4,8% value share in 6 months, 3,3% incremental to Wella Base;
• Commercial Innovation for Brazil (Still in use) Water Shield;
• Development of 3 Global Copys (A.L. France, Turkey as key markets)

ABM Baby Care MDO-BR

Procter Gamble

Jul 2005 - Sep 2007 (2 years 3 months)

Junior and Senior Product Manager – Baby Care
• Responsible for Pampers Low income Market expansion.
• Started as Intern for Paper: FemCare, promoted due to results up to Senior Product Manager of Baby Care (Most relevant Position of P&G BR at that time).
• Leading Trade Market for Baby Care.
• Leading Consumer understanding on BR: Nielsen/Ibope.
• Developing Commercial Innovations for Pampers BR.
• Results:
• Volume Share increase from 18,3% to 27,3%, Margin Increase of 320bpts;
• Leadership on Baby Care Market;
• Launch of 6 lines, more than 30 downcounts implemented;
• Rated 1 on PG;
• Record sales of Tampax;
• Launching of the first nonwoven pad under Always umbrella.

Intern FemCare MDO-BR

Procter Gamble

Sep 2004 - Jun 2005 (10 months)

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Ricardo Fornari

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