Tezaswini Israni

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Communications Intern

AARP

Jun 2024 - Current (2 years 3 months)

Formulated communications strategies to promote policies on family caregiving, health, welfare, and retirement security. Conducted research and created reports to support state affair efforts, leading to a 20% increase in digital engagement on key issues. Managed logistics for 5+ campaign executions, ensuring consistent messaging.
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AM Corporate Communications

Jan 2022 - Aug 2023 (1 year 8 months)

Led a social media team of four, achieving a 30% increase in Meta followers and boosting LinkedIn impressions by 30K and clicks by 59K within one year. Developed and implemented 30+ social media posts per month, resulting in a 25% increase in overall impressions. Streamlined content creation processes, reducing turnaround time by 15%.
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Content Manager

Team Pumpkin

Oct 2019 - Dec 2021 (2 years 3 months)

Designed and implemented social media strategies for 8+ clients, including Tata and Mahindra. Supervised a team of three, ensuring brand consistency and growth. Collaborated with cross-functional teams on digital marketing projects. Crafted compelling website and social media content and copy for clients catering to industries such as Beauty, Real Estate, Healthcare, Automobiles.
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MarCom Specialist

Honeycomb Creative Support

Aug 2018 - Sep 2019 (1 year 2 months)

Spearheaded integrated marketing plans, raising brand visibility by 22% within one year, while successfully executing 1 ATL and 3 BTL campaigns. Directed the production of email campaigns, increasing open rates by 18% and click-through rates by 12%. Organized and managed two monthly events at the Honeycomb Art Gallery, enhancing attendee engagement by 25%. Collaborated across departments to align marketing efforts, improving campaign efficiency and cohesion.

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