Kristin Buswell

I'm Kristin, a proud Kiwi and purpose-led brand leader, fuelled by ambitious teams and meaningful work. I get a buzz from visionary thinking, fast pace, and collaborative, high-performing cultures where people feel valued, accountable, and proud of what they create. Big believer in 'culture is king' and 'experience first'. With proven results across B2B and B2C, my strengths are holistic. Prioritising brand experience, leading 360-degree brand management to deliver across digital, product, retail, and comms. Strong belief that commercial success fuels longer term positive change. It’s a downright privilege to be the Global Head of Brand and Marketing at Halter, a bold NZ-founded company redefining the future of farming. Previously, I was Brand Marketing Director at icebreaker, leading complex global strategy across diverse geographies and channels. A career highlight was launching 'Move to Natural' - a category-shifting movement that challenged the industry with a sustainable alternative to synthetics. 🌟 Specialties: Brand Management, Leadership & Influence, Strategic Storytelling, Sustainability Strategy, Go-to-Market Execution, Consumer & Trade Marketing, Digital & Social, Events, Public Speaking, Relationship Building.